# Otrium

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/otrium-b-v

- Industry: Retail
- Headquarters: Amsterdam, Netherlands
- Website: www.otrium.com/
- Total disclosed funding: $155M
- Latest round: Series C (Mar 31, 2021)
- Investors on record: 5

## About

Otrium B.V., based in the Netherlands, operates an online outlet for discounted fashion, offering high-quality designer apparel from over 300 brands at significant savings. Founded in 2017 in Amsterdam, Netherlands, Otrium B.V. specializes in selling discounted fashion products. The company has pursued a strategy focused on reducing excess inventory for brands while providing savings for consumers. In October 2025, Otrium B.V. raised EUR 20 million in series C funding from unspecified investors.

Otrium operates as an online designer outlet specializing in discounted fashion products from over 300 brands. The core offerings include a wide range of apparel such as shirts, dresses, swimwear, jackets, pants, and jeans, with discounts reaching up to 75% off retail prices. The platform primarily targets fashion-conscious consumers looking for high-quality designer items at reduced prices, catering to various demographics including women, men, and children. Otrium’s business model revolves around providing consumers access to new and past season collections, thus solving the issue of excess inventory for brands while simultaneously offering significant savings to end-users. The company serves customers across multiple geographical markets, including Belgium, Germany, France, the Netherlands, Italy, Spain, and Poland, ensuring a diverse client base within the European fashion sector.

Otrium generates revenue through direct-to-consumer sales of discounted fashion products, utilizing a transaction structure that focuses on e-commerce. Customers can access exclusive deals and additional discounts by signing up on the platform, which encourages repeat business and customer loyalty. The pricing plans are designed to offer significant savings, with promotional codes enhancing customer purchase incentives at various price thresholds. Otrium’s revenue model is bolstered by its partnerships with well-known designer brands, enabling the company to provide a compelling selection of products that attract a wide customer base. This transactional approach positions Otrium as a competitive player within the online fashion retail market, focusing on both seasonal and clearance items to optimize inventory turnover and customer satisfaction.

to improve its AI-driven recommendation engine and launch new sustainability features that allow brands to track their carbon savings.

## Funding rounds

- Series C, Mar 31, 2021, $120M — Index Ventures, Eight Roads Ventures, Milano Investment Partners, Bond
- Series B, May 27, 2020, $27M — Index Ventures, Eight Roads Ventures
- Series A, May 2, 2019, $7.8M — Index Ventures
- Seed, Jun 21, 2016, $0.7M — Keadyn

## Investors

- Keadyn (https://capitalatlas.ai/funds/keadyn) — Seed
- Index Ventures (https://capitalatlas.ai/funds/index-ventures) — Series A, Series B, Series C
- Eight Roads Ventures (https://capitalatlas.ai/funds/eight-roads-ventures) — Series B, Series C
- Milano Investment Partners (https://capitalatlas.ai/funds/milano-investment-partners) — Series C
- Bond (https://capitalatlas.ai/funds/bond) — Series C