# OTO Systems

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/oto-systems

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.oto.ai
- Total disclosed funding: $5.4M
- Latest round: Seed (Aug 5, 2019)
- Investors on record: 5

## About

Based in the US, OTO Systems Inc. specializes in providing advanced artificial intelligence solutions aimed at optimizing customer engagement and enhancing operational efficiency across a variety of industries.Founded in 2017 in San Francisco, US, OTO Systems Inc. focuses on AI-driven solutions tailored for businesses. The company underwent a significant change when it was acquired by Unity Technologies, Inc. in August 2021 from investors such as Firstminute Capital and SAP. The current CEO is Teo Borschberg, who has a history in entrepreneurial ventures. OTO Systems has successfully raised a total of USD 5.38 mn, all attained through a Seed round led by prominent investors including Fusion Fund and SAP.OTO.ai offers advanced artificial intelligence solutions designed primarily for optimizing customer engagement and enhancing operational efficiency within various industries. Their core product, an AI-driven platform, employs machine learning algorithms to analyze customer data and deliver personalized insights, improving decision-making processes for businesses. The end use cases are targeted towards enhancing user experience and streamlining service delivery in sectors such as retail, finance, and telecommunications. The company serves a diverse client base that includes small to medium enterprises and large corporations across North America and Europe. The platform has been released with the intention of providing real-time analytics and actionable insights, empowering clients to better understand their customers and improve service offerings.OTO.ai generates revenue through a subscription-based model that allows clients to access their AI platform with varying pricing tiers based on the features utilized. Transactions typically occur directly between OTO.ai and its clients, with businesses subscribing to annual or monthly plans, enabling them to integrate OTO.ai’s technology into their operations seamlessly. The pricing structure is designed to accommodate different business sizes, offering bespoke solutions that align with specific user needs and capabilities. Flagship products associated with these revenue streams include their comprehensive analytics suite, which provides essential insights for customer engagement strategies. The company also engages in partnerships with select retailers and service providers, further expanding its market reach and enhancing revenue potential.Following the acquisition in August 2021, OTO Systems Inc. aims to further develop its acoustic analysis capabilities under Unity Technologies, Inc. Plans for future growth include expanding its portfolio with new AI products designed for various applications, although specific release dates have yet to be defined. Geographically, OTO Systems is targeting expansion into additional European markets by the end of 2023. The recent funding will be utilized to support these initiatives, particularly in enhancing product development and market outreach efforts.

## Funding rounds

- Seed, Aug 5, 2019, $5.4M — SAP, SRI International, Fusion Fund, Firstminute Capital, Interlace Ventures

## Investors

- SAP — Seed
- SRI International — Seed
- Fusion Fund (https://capitalatlas.ai/funds/fusion-fund) — Seed
- Firstminute Capital (https://capitalatlas.ai/funds/firstminute-capital) — Seed
- Interlace Ventures (https://capitalatlas.ai/funds/interlace-ventures) — Seed