# OrthoFX

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/orthofx

- Industry: Healthcare Specialists
- Headquarters: Fremont, US
- Website: www.orthofx.com
- Total disclosed funding: $13M
- Latest round: Series A (Jul 22, 2020)
- Investors on record: 4

## About

OrthoFX, Inc. is a company specializing in innovative orthodontic solutions, providing advanced clear aligner systems designed to enhance dental alignment and aesthetic outcomes for patients in a user-friendly manner.Founded in 2017, OrthoFX, Inc. operates from Fremont, US, focusing on orthodontic solutions. Notably, the company raised USD 13.0 mn in a Series A funding round on July 22, 2020, led by SignalFire with participation from Kairos, ShangBay Capital, and Unusual Ventures. The founders, Henry Chan, Loc Phan, Nichole Garcia, and Ren Menon, contribute diverse expertise to the company's operations, with Ren Menon serving as the CEO.OrthoFX® specializes in orthodontic solutions through its innovative clear aligner systems, primarily aimed at improving dental alignment and aesthetics for patients. The company’s flagship products, including AirFlex™, FXClear™, FXBright™, and FXRetainers™, leverage advanced materials and technology to offer enhanced comfort and efficiency. AirFlex™ is notable as the first FDA-cleared aligner system designed for a minimum of 12 hours of continuous daily wear, allowing users to maintain a flexible lifestyle while achieving dental correction. FXClear™ integrates advanced remote monitoring capabilities, and FXBright™ provides a chemical-free whitening effect during treatment. These products cater to various demographics, focusing on both individual consumers and dental practices, and are marketed primarily in North America, with potential expansion into other regions.The revenue structure of OrthoFX® is built around direct-to-consumer sales and partnerships with dental professionals who utilize the company's aligner systems in their practices. Clients, primarily orthodontists and dental clinics, may offer the aligners as a treatment option, which includes tailored payment plans through FXPay™, aimed at increasing accessibility for patients. Revenue is generated through the sale of individual aligners, as well as subscription models for ongoing treatment and monitoring services powered by the FXOnTrack™ platform. The pricing strategy reflects a competitive landscape in the orthodontic market, emphasizing the unique features of trademarked products such as AirFlex™ and FXClear™, which are designed to reduce treatment time and enhance patient satisfaction.In July 2020, OrthoFX, Inc. raised USD 13.0 mn in Series A funding, led by SignalFire. The company plans to utilize this funding to support the development of new products, including enhancements to their existing aligner systems and the introduction of new features. Furthermore, OrthoFX aims to expand into additional geographic markets beyond North America, specifically targeting regions with growing orthodontic needs by 2023. These initiatives are part of their strategic growth plan to increase market presence and enhance user experience.

## Funding rounds

- Series A, Jul 22, 2020, $13M — SignalFire, Kairos, Unusual Ventures, ShangBay Capital

## Investors

- SignalFire (https://capitalatlas.ai/funds/signalfire) — Series A
- Kairos (https://capitalatlas.ai/funds/kairos) — Series A
- Unusual Ventures (https://capitalatlas.ai/funds/unusual-ventures) — Series A
- ShangBay Capital (https://capitalatlas.ai/funds/shangbay-capital) — Series A