# Oriient New Media

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/oriient-new-media

- Industry: Software
- Headquarters: Tel Aviv, Israel
- Website: www.oriient.me
- Total disclosed funding: $15M
- Latest round: Series A (May 10, 2022)
- Investors on record: 6

## About

Oriient New Media Ltd. offers innovative indoor positioning solutions, utilizing advanced deep learning technology and Earth's magnetic field, to provide precise navigation services primarily for retail environments and smart buildings.Founded in 2016 and headquartered in Tel Aviv-Yafo, Israel, Oriient specializes in developing indoor navigation systems. The company has successfully raised funds through 2 deals, with the latest being a Series A round in May 2022, securing USD 11.000 mn from investors including Future Energy Ventures and OurCrowd. The founders, Amiram Frish and Mickey Balter, established the firm aiming to enhance navigation experiences in complex indoor spaces.Oriient specializes in providing a cutting-edge indoor positioning system that leverages the Earth's magnetic field and proprietary deep learning technology to offer highly accurate navigation solutions. The core product delivers indoor GPS-like capabilities directly to users' smartphones, eliminating the need for hardware installations such as Wi-Fi or beacons. This service is designed primarily for retail environments and smart buildings, enhancing customer experiences by enabling users to easily locate items and navigate their surroundings. The company's offerings are tailored to meet the needs of facilities seeking to optimize service, space utilization, and staff performance. Oriient's technology is currently deployed in various markets, including North America, where it serves a diverse client base ranging from major retail chains to grocery delivery services.The revenue model for Oriient is based on a Software-as-a-Service (SaaS) structure, allowing clients to utilize the indoor navigation system through subscription agreements. Organizations can access the platform without incurring capital expenditures, thereby streamlining their implementation process. Normal business transactions typically involve retailers subscribing to Oriient's services to enhance their in-store customer experience and operational efficiency. The specific pricing plans for the services are structured to cater to the scale of the client’s operations, with options available for various levels of service integration. This model enables Oriient to maintain a flexible and scalable approach, allowing clients to maximize their investment while improving in-store navigation and customer engagement.Following the Series A funding round in May 2022, where Oriient raised USD 11.000 mn, the company plans to utilize these funds to scale operations across tens of thousands of locations, explore new verticals, and drive global sales efforts. Oriient is targeting expansion into various markets, aiming to enhance its presence and capabilities in the indoor navigation sector.

## Funding rounds

- Series A, May 10, 2022, $11M — Future Energy Ventures, OurCrowd, F2 Venture Capital, Regal Four LLC, NGN Partners
- Seed, Apr 25, 2019, $4M — F2 Venture Capital, innogy New Ventures LLC

## Investors

- F2 Venture Capital (https://capitalatlas.ai/funds/f2-venture-capital) — Seed, Series A
- innogy New Ventures LLC — Seed
- Future Energy Ventures (https://capitalatlas.ai/funds/future-energy-ventures) — Series A
- OurCrowd (https://capitalatlas.ai/funds/ourcrowd) — Series A
- Regal Four LLC — Series A
- NGN Partners (https://capitalatlas.ai/funds/ngn-partners) — Series A