# ORIGHT

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/oright

- Industry: Software
- Headquarters: Gurugram, India
- Website: www.oright.io/
- Total disclosed funding: $0.7M
- Latest round: Seed (Nov 9, 2024)
- Investors on record: 1

## About

Based in Haryana, India, and founded in the year 2019 by co-founders Utkarsh Kapoor and Rame Kachroo, QBOID IOTECH Private Limited, doing business as ORIGHT, provides an end-to-end platform that allows farmers to access products, services, and financial assistance through its cloud-based mobile application. In September 2024, ORIGHT raised USD 1 million in seed funding led by investor Aeravti Ventures.

ORIGHT offers several products and services, each designed to cater to different aspects of dairy and livestock farming. The company’s fintech solutions include loans and insurance products, enabling farmers to manage their finances. The platform's traceability features allow stakeholders to monitor milk quality and transparency, enhancing accountability throughout the supply chain. ORIGHT's mobile app, eDPU (Data Processing Unit), helps automate milk procurement by recording milk quantities and compositions, calculating payments, and transferring data to a centralised server for stakeholders to access. Other products, such as MILKOREADER and MILKORIGHT, offer advanced milk testing and data processing capabilities. ORIGHT SENSE, an IoT device, enables digital integration of milk analysers and weighing scales, allowing seamless data transfer without internet connectivity. The platform integrates various stakeholders, from farmers to processors, facilitating real-time communication, data sharing, and operational transparency.

The company will use the September 2024 funding to scale its platform, expand product offerings, and further empower the farmers, processors, and distributors it serves.

## Funding rounds

- Seed, Nov 9, 2024, $0.7M — Aeravti Ventures

## Investors

- Aeravti Ventures (https://capitalatlas.ai/funds/aeravti-ventures) — Seed