# Origami

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/origami

- Industry: Financial Services
- Headquarters: Tokyo, Japan
- Website: www.origami.com/
- Total disclosed funding: $78M
- Latest round: Series C (Sep 20, 2018)
- Investors on record: 14

## About

Based in Japan, Origami Inc. is a company dedicated to providing innovative organizational solutions that enhance efficiency for both consumers and businesses.Origami Inc. was founded in 2012 and is headquartered in Tokyo, Japan. The company focuses on creating tools that aid in organization and efficiency across various environments. In January 2020, Origami was acquired by Mercari, Inc., which is affiliated with Globis Capital Partners and World Innovation Lab (WiL). The acquisition marked a significant pivot in the company's operational strategy as it integrated into a broader portfolio. The current CEO is Elena Firsova, who has been instrumental in guiding the company through its recent transitions. Origami Inc. has successfully engaged in 5 deals, with the latest funding round being a Series C, raising a total of JPY 6660.00 mn from various investors including Credit Saison and Toyota Financial Services. The current company valuation stands at JPY 32500.00 mn.Origami Inc. specializes in offering innovative solutions that streamline organization and efficiency for consumers and businesses. Their core products include customizable organizational tools that enhance productivity and maximize space utilization in environments ranging from personal offices to large retail spaces. Through their online platform, they provide a diverse range of products that address common organizational challenges, aiming to help users maintain a more orderly workflow. The company caters to individual consumers, small businesses, and larger enterprises, maintaining a strong presence in both residential and commercial sectors across North America and Europe.In 2019, Origami Inc. reported a revenue of JPY 2682000.00. Their revenue model is structured around direct-to-consumer sales and partnerships with retailers and wholesalers. Customers can interactively purchase products through their online platform, which features flagship offerings and subscription services for their best-selling organizational systems. The B2B sector particularly benefits from bulk purchasing options, accommodating various client segments with tailored solutions to meet specific organizational needs.As of January 2020, Origami Inc. is focusing on expanding its product line and enhancing its market presence. The company plans to launch new organizational tools targeted for both residential and commercial markets by the end of 2021. Recent funding will be utilized to support these product launches and to facilitate entry into additional markets across Asia and Europe. The funding from the Series C round will also support the development of their online sales platform, enhancing customer engagement and improving user experience.

## Funding rounds

- Series C, Sep 20, 2018, $59M — Mitsui Sumitomo Insurance Venture Capital, UnionPay International Co., Ltd., SBI Investment, Nihon Unisys, Ltd., Shinkin Central Bank, Credit Saison, Ogaki Kyoritsu Bank, Toyota Financial Services, DG Daiwa Ventures
- Series B, Apr 1, 2015, $13M — Softbank Capital, Credit Saison
- Series A, Apr 1, 2013, $5M — KDDI, Global Brain, Digital Advertising Consortium
- Seed, Jun 1, 2012, $0.5M — Incubate Fund

## Investors

- Incubate Fund (https://capitalatlas.ai/funds/incubate-fund) — Seed
- KDDI — Series A
- Global Brain (https://capitalatlas.ai/funds/global-brain) — Series A
- Digital Advertising Consortium — Series A
- Softbank Capital (https://capitalatlas.ai/funds/softbank-capital) — Series B
- Credit Saison — Series B, Series C
- Mitsui Sumitomo Insurance Venture Capital (https://capitalatlas.ai/funds/mitsui-sumitomo-insurance-venture-capital) — Series C
- UnionPay International Co., Ltd. — Series C
- SBI Investment (https://capitalatlas.ai/funds/sbi-investment) — Series C
- Nihon Unisys, Ltd. — Series C
- Shinkin Central Bank — Series C
- Ogaki Kyoritsu Bank — Series C
- Toyota Financial Services — Series C
- DG Daiwa Ventures (https://capitalatlas.ai/funds/dg-daiwa-ventures) — Series C