# Orebella

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/orebella

- Industry: Consumer Products
- Headquarters: Los Angeles, US
- Website: www.orebella.com/
- Latest round: Series A (May 27, 2026)
- Investors on record: 2

## About

Based in Los Angeles, US, founded in 2024, Orebella focuses on creating products that enhance mood and nourish the skin. The company was founded by Bella Hadid and currently Anish Agarwal serves as the CEO as of 2026. In May 2026, Orebella raised a series A funding led by Silas Capital, with participation from Celebrands.

Orebella, founded by Bella Hadid, specializes in skincare and fragrance products that blend fine fragrances with aromatherapy essential oils and hydrating skin care ingredients. The company’s core product offerings include a range of bi-phase mists designed to elevate mood and nourish both skin and soul. Each mist combines unique scent profiles, such as the floral notes of Gardenia's Whisper and the warm gourmand essence of Golden Brulee, among others. These products cater primarily to individual consumers seeking luxurious fragrances that also provide skin benefits, appealing to a customer base that values holistic wellness and self-care. Orebella products are marketed primarily in the United States and select international markets, focusing on urban demographics that are responsive to premium personal care brands.

Orebella revenue structure is primarily driven by direct-to-consumer sales through its online platform. Customers can purchase individual mists for USD 39 each or opt for bundled deals, such as the Mist Trio Bundle, priced at USD 102, providing a savings of USD 15. The company operates within a B2C transaction model, enabling direct engagement with consumers and allowing for targeted marketing and customer relationship management, thereby optimizing revenue through premium product positioning.

The company plans to use the May 2026 funding to accelerate global market penetration and drive revenue growth through strategic diversification into new product categories.

## Funding rounds

- Series A, May 27, 2026 — Silas Capital, Celebrands

## Investors

- Silas Capital (https://capitalatlas.ai/funds/silas-capital) — Series A
- Celebrands (https://capitalatlas.ai/funds/celebrands) — Series A