# Ordway Labs

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ordway-labs

- Industry: Software
- Headquarters: Washington, US
- Website: www.ordwaylabs.com
- Total disclosed funding: $13M
- Latest round: Series A (Feb 19, 2020)
- Investors on record: 7

## About

Ordway, Inc. is a technology company that provides an Order-to-Revenue Automation platform, streamlining billing and revenue recognition for subscription-based businesses.Founded in 2018 and headquartered in Washington, US, Ordway, Inc. focuses on automating billing and revenue recognition for companies, particularly in the SaaS and fintech sectors. The company was co-founded by Sameer Gulati, who has a background in technology startups. In February 2020, Ordway raised USD 10.00 mn in Series A funding, led by CRV, with participation from Clocktower Technology Ventures, Lerer Hippeau Ventures, and Revolution Ventures. This funding round brought the total amount raised by the company to USD 10.00 mn, supporting its expansion and product development.Ordway offers a comprehensive Order-to-Revenue Automation platform designed to streamline billing and revenue recognition for businesses with innovative subscription and consumption-based models. The core product suite includes features for subscription billing, usage-based billing, and revenue recognition, effectively automating complex pricing structures, invoicing, and accounting processes. With capabilities to handle multi-tiered pricing, prepaid plans, and variable usage dynamics, Ordway caters primarily to Software as a Service (SaaS), fintech, and cloud-based companies. The platform integrates seamlessly with third-party CRM, ERP, and accounting applications, ensuring a cohesive workflow from sales order capture to financial reporting. Ordway serves a diverse client base across multiple geographical markets, including North America and Europe, enabling companies to scale their operations without the constraints of traditional billing systems.Ordway generates revenue primarily through its subscription-based pricing model, which allows clients to access its Order-to-Revenue Automation platform for a recurring fee. Clients engage in transactions structured around service agreements that encompass various pricing models such as per-user pricing, tiered plans, and usage-based charges. For example, a SaaS company may utilize Ordway's platform to automate the invoicing process for customers who are billed monthly based on their usage levels. The company's flagship offerings, including its Subscription Billing Software and Revenue Recognition tools, facilitate timely cash collection and accurate financial reporting, further enhancing the customer experience. Through these transactions, Ordway enables its clients to improve cash flow, reduce administrative burdens, and maintain compliance with accounting standards, thereby delivering substantial value to its users.As part of its strategy for future growth, Ordway plans to enhance its platform with new features that are currently under development, though specific release dates have not been disclosed. The company aims to expand into new markets, particularly targeting increased presence in Europe and Asia by 2022. The recent funding of USD 10.00 mn from the Series A round will be utilized to support these initiatives, allowing for further product development and market expansion efforts. In August 2026, Ordway, Inc. raised an undisclosed amount of venture funding from Western Alliance Bancorporation. The round was part of a larger USD 20 million equity and venture debt funding. The company plans to use the August 2026 funding to build new software capabilities, improve revenue management tools, launch additional payment services, and grow its business.

## Funding rounds

- Series A, Feb 19, 2020, $10M — CRV, Revolution Ventures, Lerer Hippeau Ventures, Clocktower Technology Ventures
- Seed, Jun 20, 2018, $2.5M — Revolution Ventures, Lerer Hippeau Ventures, Founder Collective, Social Starts, Middleland Capital

## Investors

- Revolution Ventures (https://capitalatlas.ai/funds/revolution-ventures) — Seed, Series A
- Lerer Hippeau Ventures — Seed, Series A
- Founder Collective (https://capitalatlas.ai/funds/founder-collective) — Seed
- Social Starts (https://capitalatlas.ai/funds/social-starts) — Seed
- Middleland Capital — Seed
- CRV (https://capitalatlas.ai/funds/crv) — Series A
- Clocktower Technology Ventures (https://capitalatlas.ai/funds/clocktower-technology-ventures) — Series A