# OrderYoYo

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/orderyoyo-aps

- Industry: Internet
- Headquarters: Copenhagen, Denmark
- Website: www.orderyoyo.com
- Total disclosed funding: $9.4M
- Latest round: Series A (Mar 28, 2018)
- Investors on record: 3

## About

OrderYoYo ApS is a technology-driven company providing an innovative online ordering system for takeaway restaurants, enhancing operational efficiency and customer engagement through tailored digital solutions.Founded in 2013 and headquartered in Copenhagen, Denmark, OrderYoYo ApS specializes in creating online ordering platforms for independent takeaway restaurants. The company has made eight notable deals, with its most recent funding round occurring on June 4, 2021, during which it raised DKK 21.9 million in an IPO. The founder, Thomas Paulsen, has a history of entrepreneurial ventures, further contributing to the company’s development. As of the latest funding round, OrderYoYo has successfully raised a total of DKK 21.9 million.OrderYoYo primarily offers a comprehensive online ordering system tailored for takeaway restaurants, enabling them to streamline operations and enhance customer engagement. Their core services include the development of bespoke online storefronts, integrated marketing tools, and cloud-based point-of-sale (POS) systems, allowing restaurants to manage direct orders from customers without relying on third-party delivery services. The end users of these services are primarily independent takeaway restaurants across various geographical markets, including Denmark, the United Kingdom, and other European countries. OrderYoYo also leverages marketing campaigns via email, SMS, and social media to optimize visibility and customer retention for its clients.In the most recent fiscal year 2023, OrderYoYo reported revenue of DKK 36,735,366.10 and an EBITDA of DKK 2,928,469.60. The company generates revenue primarily through service subscriptions and transactional fees associated with its online ordering platform, engaging with clients through a B2B model and offering tailored marketing solutions that drive sales volume for partner restaurants.Following its recent IPO on June 4, 2021, OrderYoYo plans to utilize the raised funds to expand into the European takeaway market. The company is focused on launching new products that enhance its online ordering capabilities and continuing to develop its marketing tools. By broadening its reach across Europe, OrderYoYo aims to strengthen its position and increase market share in the growing takeaway service sector.

## Funding rounds

- Series A, Mar 28, 2018, $6.6M — SEED Capital, Vaekstfonden, Damgaard Company
- Seed, Jun 22, 2016, $2.8M — SEED Capital, Vaekstfonden, Damgaard Company

## Investors

- SEED Capital (https://capitalatlas.ai/funds/seed-capital) — Seed, Series A
- Vaekstfonden (https://capitalatlas.ai/funds/vaekstfonden) — Seed, Series A
- Damgaard Company (https://capitalatlas.ai/funds/damgaard-company) — Seed, Series A