# OrderGroove

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ordergroove

- Industry: Software
- Headquarters: New York, US
- Website: www.ordergroove.com
- Total disclosed funding: $6.7M
- Latest round: Series B (Nov 16, 2012)
- Investors on record: 6

## About

OrderGroove Inc. is a subscription management platform that empowers eCommerce businesses to enhance customer loyalty and optimize recurring revenue through innovative subscription models and analytics.Founded in 2010 by Greg Alvo in New York, US, OrderGroove Inc. specializes in subscription management solutions for eCommerce businesses. The company has successfully completed 7 deals, with its latest round of funding occurring on November 10, 2022. During this round, OrderGroove raised USD 100 mn, led by Primus Capital, contributing to a total amount raised of USD 100 mn.OrderGroove specializes in subscription management solutions tailored for eCommerce businesses, emphasizing the development of customer relationships and recurring revenue streams. The company provides a comprehensive suite of products that include customizable subscription experiences, an Involuntary Churn Suite designed to mitigate subscription attrition, and powerful analytics through its self-serve dashboard capabilities. These solutions enable merchants across various industries such as beauty and personal care, health and wellness, pet supplies, and food and beverage to enhance customer engagement and retention through innovative offers and flexible subscription models. OrderGroove's clientele includes notable brands like OLLY, Honest Company, and Dollar Shave Club, focusing on the North American market, particularly within the United States and Canada, where subscription-based purchasing is increasingly popular.OrderGroove generates revenue primarily through its subscription management platform, offering businesses a range of pricing plans based on the features and level of service required. Clients typically engage in a B2B partnership with OrderGroove, integrating the platform into their existing eCommerce systems to manage subscription offerings effectively. The revenue structure includes transaction fees associated with subscription sign-ups, recurring billing, and potential upsell opportunities for additional features or premium support services. Key offerings, such as the Involuntary Churn Suite, contribute to enhancing client retention rates, ultimately leading to increased revenue for both OrderGroove and its merchant partners. The company’s business model allows for scalability, accommodating high-order volumes, which is essential for its diverse client base engaged in subscription-first strategies.In November 2022, OrderGroove Inc. raised USD 100 mn in venture funding led by Primus Capital, with participation from other unspecified investors. The company plans to use this funding to accelerate its growth and further develop its products and innovations. Future initiatives may include launching new products designed to enhance customer engagement and exploring expansion into additional markets, although specific regions and timelines for these plans have yet to be disclosed.

## Funding rounds

- Series B, Nov 16, 2012, $6.7M — Swan Ventures, Fung Capital Asia Investments Limited, Lerer Hippeau Ventures, Legend Ventures, Fyrfly Venture Partners, Bee Partners

## Investors

- Swan Ventures (https://capitalatlas.ai/funds/swan-ventures) — Series B
- Fung Capital Asia Investments Limited (https://capitalatlas.ai/funds/fung-capital-asia-investments-limited) — Series B
- Lerer Hippeau Ventures — Series B
- Legend Ventures (https://capitalatlas.ai/funds/legend-ventures) — Series B
- Fyrfly Venture Partners (https://capitalatlas.ai/funds/fyrfly-venture-partners) — Series B
- Bee Partners (https://capitalatlas.ai/funds/bee-partners) — Series B