# Orchestria

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/orchestria

- Industry: Software
- Headquarters: New York, US
- Website: www.orchestria.com
- Total disclosed funding: $44M
- Latest round: Series E (Aug 1, 2007)
- Investors on record: 9

## About

Orchestria is a domain name provider focused on supplying premium domains that enhance the digital identity of businesses, fostering trust and market visibility.Orchestria, founded in 2000 and headquartered in New York, US, specializes in the sale of premium domain names to enhance online presence. The company was acquired by CA Technologies in January 2009 for an undisclosed amount. It has completed 6 deals to date, raising a total of USD 13.00 mn, with the latest funding round occurring in January 2009, attracting investors including Benchmark, Consor Capital, DH Private Equity Partners, Paladin Capital Group, and RRE Ventures.Orchestria.com offers premium domain names that serve as vital digital identities for businesses seeking to establish their online presence. Their core service revolves around the sale of high-value domain names designed to enhance trust and credibility among potential customers. Businesses can improve their visibility and marketability by securing high-value domains, particularly benefiting startups and small to medium-sized enterprises aiming for competitive branding. The primary markets for these domain names include North America, Europe, and parts of Asia, where the importance of a robust online identity is widely recognized.Revenue for Orchestria is generated through the sale of premium domain names, primarily through direct sales to businesses and individuals. Clients can acquire domains via a simple offer and negotiation process through the platform. Prices vary based on market demand, with higher tiers for particularly sought-after names. This B2B model allows companies to strategically invest in digital real estate for their marketing and branding initiatives.In the future, Orchestria plans to enhance its product offerings by launching new premium domain names aimed at expanding its customer base. The company is also targeting geographic expansion into emerging markets in Asia and Europe by the end of 2023. The funding raised, totaling USD 13.00 mn, will support these initiatives, particularly in marketing and product development, ensuring the company can effectively reach new clients and adapt to changing market needs.

## Funding rounds

- Series E, Aug 1, 2007, $13M — Focus Ventures
- Series D, May 3, 2005, $21M — Benchmark, DH Private Equity Partners, Paladin Capital Group, RRE Ventures, HPS Investment Partners, Goldman Sachs Asset Management, Partnership Fund for New York City
- Series C, Jan 26, 2004, $10M — Benchmark, DH Private Equity Partners, CrossBridge Ventures, HPS Investment Partners

## Investors

- Benchmark (https://capitalatlas.ai/funds/benchmark) — Series C, Series D
- DH Private Equity Partners (https://capitalatlas.ai/funds/dh-private-equity-partners) — Series C, Series D
- CrossBridge Ventures (https://capitalatlas.ai/funds/crossbridge-ventures) — Series C
- HPS Investment Partners (https://capitalatlas.ai/funds/hps-investment-partners) — Series C, Series D
- Paladin Capital Group (https://capitalatlas.ai/funds/paladin-capital-group) — Series D
- RRE Ventures (https://capitalatlas.ai/funds/rre-ventures) — Series D
- Goldman Sachs Asset Management (https://capitalatlas.ai/funds/goldman-sachs-asset-management) — Series D
- Partnership Fund for New York City (https://capitalatlas.ai/funds/partnership-fund-for-new-york-city) — Series D
- Focus Ventures (https://capitalatlas.ai/funds/focus-ventures) — Series E