# Orchata

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/orchata

- Industry: Consumer Services
- Headquarters: Monterrey, Mexico
- Website: www.orchata.com
- Total disclosed funding: $4M
- Latest round: Seed (Aug 12, 2021)
- Investors on record: 6

## About

Based in Mexico, Orchata is a rapid delivery service providing grocery and household product delivery directly to consumers’ homes within 15 minutes, catering to urban consumers seeking convenience and efficiency.Founded in 2020 in Monterrey, Mexico, Orchata operates as a direct-to-consumer grocery delivery service. The company has made significant strides in reaching customers swiftly and efficiently. The founders, Javier Gonzalez and Luis Garcia, have leveraged their backgrounds to create a business that thrives on quick delivery. Orchata has successfully completed 2 deals, with the latest funding round being a Seed round in August 2021, raising USD 4.000 mn from investors including Foundation Capital, Investo, JAM Fund, VentureFriends, Y Combinator, and returning investor FJ Labs.Orchata is a rapid delivery service specializing in grocery and household product delivery directly to consumers’ homes, promising to complete deliveries in 15 minutes. The company provides a wide selection of products through a user-friendly mobile application, targeting urban consumers in high-density areas like Monterrey and Guadalajara. Customers can order thousands of items, eliminating the delays of traditional shopping, making it a convenient choice for busy individuals and families.Orchata generates revenue through direct-to-consumer transactions facilitated via its app. Each order generally requires a minimum purchase of $500 pesos, with the company providing incentives such as a promotional $100 credit for first-time users to encourage app downloads and repeat purchases. This direct engagement strategy aims to build customer loyalty and increase transaction frequency, positioning Orchata competitively within the Mexican grocery delivery market.Following its most recent deal in August 2021, where Orchata raised USD 4.000 mn in Seed funding, the company plans to utilize these funds for expansion into three new cities within Mexico. Additionally, Orchata is exploring potential market entry into countries such as Colombia, Brazil, Peru, and Chile, aiming to enhance its operational footprint by targeting these new geographic areas.

## Funding rounds

- Seed, Aug 12, 2021, $4M — Foundation Capital, Y Combinator, FJ Labs, VentureFriends, Investo, Jam Fund
- Seed, Sep 25, 2020 — FJ Labs

## Investors

- FJ Labs (https://capitalatlas.ai/funds/fj-labs) — Seed
- Foundation Capital (https://capitalatlas.ai/funds/foundation-capital) — Seed
- Y Combinator (https://capitalatlas.ai/funds/y-combinator) — Seed
- VentureFriends (https://capitalatlas.ai/funds/venturefriends) — Seed
- Investo (https://capitalatlas.ai/funds/investo) — Seed
- Jam Fund (https://capitalatlas.ai/funds/jam-fund) — Seed