# Orange Square Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/orange-square-co

- Industry: Financial Services
- Headquarters: Seoul, South Korea
- Website: www.orangesquare.kr
- Total disclosed funding: $7.6M
- Latest round: Series B (Jan 17, 2024)
- Investors on record: 4

## About

Founded in 2013 and based in Seoul, South Korea, Orange Square Co., Ltd. operates as a financial services company that develops a prepaid card that caters to foreign tourists and serves as a unified solution for payment, currency exchange, and transportation. As of 2024, the company is led by its CEO, Jangbaek Lee. In January 2024, Orange Square raised KRW 10 billion in series B funding from Mirae Asset Venture Investment, IMM Investment, NAU IB Capital, and Korea Investment Partners.

The company's products include Wowpass, a prepaid card that serves as a financial companion for international tourists. The Wowpass card enables travellers to recharge up to 16 currencies through an extensive network of unmanned currency exchange kiosks. This card allows users to make payments while also supporting the T-money transit card feature, which improves the overall travel experience.

The firm's wowpass mobile wallet improves the financial process by offering a full app for international travellers with features including balance inquiry, recharge possibilities, brand cashback, exchange rate information, and maps. The company's mobile wallet allows for financial management during their stay. Orange Squares' partners include Samsung, Lotte Duty Free, Samho, A'Rex Airport Express, Seoul Metro, Glad Hotels, and others.

The organization plans to use the January 2024 funding to expand in the Korean market and install more than 400 unmanned kiosks within the next two years to complete an infrastructure that allows for easy Wowpass issuance and charging anywhere in the country.

## Funding rounds

- Series B, Jan 17, 2024, $7.6M — Korea Investment Partners, IMM Investment, Mirae Asset Venture Investment, NAU IB Capital

## Investors

- Korea Investment Partners (https://capitalatlas.ai/funds/korea-investment-partners) — Series B
- IMM Investment (https://capitalatlas.ai/funds/imm-investment) — Series B
- Mirae Asset Venture Investment (https://capitalatlas.ai/funds/mirae-asset-venture-investment) — Series B
- NAU IB Capital (https://capitalatlas.ai/funds/nau-ib-capital) — Series B