# Orami

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/orami

- Industry: Retail
- Headquarters: Tangerang, Indonesia
- Website: www.orami.com
- Total disclosed funding: $15M
- Latest round: Series B (Feb 24, 2016)
- Investors on record: 5

## About

Orami is a specialized e-commerce platform that caters to mothers and children, providing a diverse array of products and services that enhance parenting experiences and simplify shopping for family needs.Founded in 2012 and headquartered in Tangerang, Indonesia, Orami operates as an e-commerce platform focused on maternity and child-related products. The company was involved in a significant acquisition in April 2021 when SIRCLO Pte Ltd acquired Orami from previous investors, including Ardent Capital and Gobi Partners. Ferry Tenka serves as the CEO of the company. Over the years, Orami has closed three deals, with its most recent funding round being a Series B, which raised USD 15.00 mn.Orami provides a comprehensive selection of products tailored for mothers and children, including maternity and baby items, health and wellness products, and educational toys. Their offerings address various parental challenges, ensuring that customers find safe and reliable products through an accessible online shopping platform. Orami serves a broad customer base across Southeast Asia, including markets in Indonesia, Malaysia, and Thailand, focusing on diverse cultural and regional preferences.Orami's revenue model is based on a direct-to-consumer approach through an online platform that enables easy transactions. Customers can purchase products via a straightforward website, either through single transactions or subscription services for consumables. The company maintains competitive pricing for its flagship products and collaborates with various brands to expand its offerings and enhance customer loyalty, ensuring a reliable income stream from its diversified product range.Following its acquisition in April 2021, Orami aims to enhance its service capabilities and expand its consumer reach. The company plans to introduce new products targeting mothers and children, although specific launch dates have yet to be disclosed. Additionally, Orami is focusing on expanding its market presence in Southeast Asia, including potential entry into new regions. The recent Series B funding round of USD 15.00 mn will be utilized to support these growth initiatives, strengthening SIRCLO's services as an empowerment engine for brands and enhancing Orami's operational capabilities.

## Funding rounds

- Series B, Feb 24, 2016, $15M — Gobi Partners, Wavemaker Partners, Ardent Capital, Velos Partners, SMDV

## Investors

- Gobi Partners (https://capitalatlas.ai/funds/gobi-partners) — Series B
- Wavemaker Partners (https://capitalatlas.ai/funds/wavemaker-partners) — Series B
- Ardent Capital (https://capitalatlas.ai/funds/ardent-capital) — Series B
- Velos Partners (https://capitalatlas.ai/funds/velos-partners) — Series B
- SMDV (https://capitalatlas.ai/funds/smdv) — Series B