# OraMetrix

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/orametrix

- Industry: Software
- Headquarters: Richardson, US
- Website: www.suresmile.com
- Total disclosed funding: $69M
- Latest round: Series C (May 14, 2012)
- Investors on record: 7

## About

OraMetrix, Inc. is a dental technology firm focused on providing advanced orthodontic solutions, including clear aligners and braces, to enhance patient care and treatment outcomes.Founded in 1998, OraMetrix, Inc. operates out of Richardson, Texas, US. The company specializes in orthodontic technology, particularly under the SureSmile brand. In March 2018, Dentsply Sirona agreed to acquire the company, although financial details were not disclosed. The firm has completed a total of 19 deals to date and raised USD 1.11 mn through various funding rounds, with the latest being a VENTURE DEBT round amounting to USD 2.01 mn.SureSmile® is a dental technology company specializing in innovative teeth straightening solutions, including clear, removable aligners and advanced braces. Their core product offerings aim to address various orthodontic conditions such as spacing, crossbite, overbite, and crooked teeth. The treatment process begins with a personalized consultation where a doctor evaluates the patient's oral health goals, followed by digital scans and photos to create a customized treatment plan. SureSmile’s products are designed for comfort and convenience, allowing users to incorporate teeth straightening seamlessly into their daily routines. The company serves a diverse client base, including dental professionals and patients seeking effective orthodontic solutions. SureSmile products are available in multiple international markets, reaching consumers across North America, Europe, and parts of Asia.SureSmile generates revenue primarily through direct transactions with dental professionals who utilize their products in orthodontic treatments. The transaction structure is characterized by a B2B model, where dental practices purchase the aligners and braces for patient use. Revenue is derived from the sale of their flagship products, which include customized clear aligners and advanced braces featuring digitally designed, robotically bent wires. Pricing is determined by the individual treatment plans created by dental professionals, taking into account the complexity of each case. Partnerships with dentists facilitate ongoing customer relationships, contributing to the company's revenue stream as patients proceed with their orthodontic treatments and return for follow-up care.OraMetrix plans to enhance its product offerings with forthcoming innovations in orthodontic technology; however, specific details regarding new products and their release dates have not been disclosed. The company is strategically targeting expansion into additional markets in Europe and Asia, aiming to increase its global footprint by 2025. The latest funding round, which raised USD 2.01 mn in March 2018, is expected to support these initiatives, as the firm continues to expand its operational capabilities following the acquisition by Dentsply Sirona.

## Funding rounds

- Series C, May 14, 2012, $1.1M — RHO, STAR Ventures, VantagePoint Capital, Versant Ventures, Brentwood Venture Capital
- Series C, Nov 19, 2009, $8.2M — RHO, STAR Ventures, Versant Ventures, Brentwood Venture Capital
- Series C, Feb 6, 2008, $20M — RHO, STAR Ventures, Versant Ventures, Brentwood Venture Capital, CenterPoint Ventures
- Series C, Nov 9, 2001, $25M — Coral Group, RHO, STAR Ventures, Brentwood Venture Capital, CenterPoint Ventures
- Series B, Jun 16, 2000, $15M — Coral Group, STAR Ventures, Brentwood Venture Capital, CenterPoint Ventures
- Series A, Jan 1, 1999 — RHO, STAR Ventures, CenterPoint Ventures

## Investors

- RHO (https://capitalatlas.ai/funds/rho) — Series A, Series C
- STAR Ventures — Series A, Series B, Series C
- CenterPoint Ventures (https://capitalatlas.ai/funds/centerpoint-ventures) — Series A, Series B, Series C
- Coral Group (https://capitalatlas.ai/funds/coral-group) — Series B, Series C
- Brentwood Venture Capital (https://capitalatlas.ai/funds/brentwood-venture-capital) — Series B, Series C
- Versant Ventures (https://capitalatlas.ai/funds/versant-ventures) — Series C
- VantagePoint Capital (https://capitalatlas.ai/funds/vantagepoint-capital) — Series C