# Optoro

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/optoro

- Industry: Software
- Headquarters: Washington, US
- Website: www.optoro.com/
- Total disclosed funding: $185M
- Latest round: Series E (Jul 23, 2018)
- Investors on record: 12

## About

Founded in 2010 by Adam Vitarello and Tobin Moore, Optoro, Inc. is headquartered in Washington, US. The company focuses on optimizing the reverse logistics process through its Returns Management System. In December 2021, Optoro, Inc raised USD 25 million in a series E round from unspecified investors. The Series E round funding values Optoro, Inc. at 675 million post-money.

Optoro’s core offering is its Returns Management System (RMS), a cloud-based software solution designed for retailers and third-party logistics providers. The RMS, powered by the SmartDisposition® data engine, streamlines the returns process, enhances customer experiences, and improves inventory recovery. Target sectors include fashion, footwear, and maternity retail, with implementations across North America and select regions in Europe, addressing diverse client needs in returns management.

In August 2025, Blue Yonder, Inc., a portfolio company of Panasonic Holdings Corporation, acquired Optoro, Inc. from Ikea Group, UPS Ventures, Franklin Templeton, Tenfore Holdings, United Parcel Service, TriplePoint Capital, Square 1 Bank, Generation Investment Management, Kleiner Perkins, SWaN & Legend, Revolution Ventures, Grotech Ventures, SJF Ventures, and Maryland Department of Business and Economic Development.
Optoro generates revenue through a subscription-based model for its Returns Management System, where clients enter service agreements that include integration support and software updates. The pricing structure varies based on client needs, including tiered subscription plans. This model promotes long-term partnerships by enabling clients to reduce processing costs and improve financial recovery rates from returned merchandise, alongside offering analytics and reporting tools for enhanced operational efficiency.

## Funding rounds

- Series E, Jul 23, 2018, $75M — Grotech Ventures, Generation Investment Management, Revolution Ventures, Tenfore Holdings, Franklin Templeton, UPS Ventures
- Series D, Dec 19, 2016, $30M — Kleiner Perkins, Maryland Department of Business and Economic Development, Generation Investment Management, United Parcel Service, Revolution Ventures, TriplePoint Capital, Tenfore Holdings, SWaN & Legend
- Series C, Nov 25, 2014, $50M — Grotech Ventures, Kleiner Perkins, Generation Investment Management, Revolution Ventures, SWaN & Legend
- Series B, Nov 25, 2013 — SWaN & Legend
- Series B, Jun 28, 2013, $24M — Grotech Ventures, Revolution Ventures
- Series A, Dec 20, 2012, $5.4M — Grotech Ventures, SJF Ventures
- Series A, Nov 3, 2010, $1.4M — SJF Ventures

## Investors

- SJF Ventures (https://capitalatlas.ai/funds/sjf-ventures) — Series A
- Grotech Ventures (https://capitalatlas.ai/funds/grotech-ventures) — Series A, Series B, Series C, Series E
- Revolution Ventures (https://capitalatlas.ai/funds/revolution-ventures) — Series B, Series C, Series D, Series E
- SWaN & Legend (https://capitalatlas.ai/funds/swan-legend) — Series B, Series C, Series D
- Kleiner Perkins (https://capitalatlas.ai/funds/kleiner-perkins) — Series C, Series D
- Generation Investment Management (https://capitalatlas.ai/funds/generation-investment-management) — Series C, Series D, Series E
- Maryland Department of Business and Economic Development — Series D
- United Parcel Service — Series D
- TriplePoint Capital (https://capitalatlas.ai/funds/triplepoint-capital) — Series D
- Tenfore Holdings (https://capitalatlas.ai/funds/tenfore-holdings) — Series D, Series E
- Franklin Templeton (https://capitalatlas.ai/funds/franklin-templeton) — Series E
- UPS Ventures — Series E