# Optimizely

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/optimizely-2

- Industry: Software
- Headquarters: New York, US
- Website: www.optimizely.com
- Total disclosed funding: $202M
- Latest round: Series D (Jun 3, 2019)
- Investors on record: 19

## About

Based in the US, Optimizely, Inc. specializes in AI-driven digital experience solutions that enhance customer interactions through advanced experimentation and personalization tools.Established in 2009 in New York, US, Optimizely, Inc. operates as a provider of digital experience optimization services. The company has undergone significant changes in strategy, including its acquisition by EPiServer AB in October 2020, a portfolio company of Insight Partners. The founders, Maha Mrad and Mohamad Mrad, have a history of entrepreneurship with a focus on innovative technology solutions. As of the latest funding round, Optimizely has raised a total of USD 50.00 mn, with the most recent funding being a Venture Debt round of USD 55.00 mn completed on September 3, 2020, led by Bridge Bank.Optimizely offers a comprehensive suite of AI-powered digital experience solutions designed to optimize customer interactions across various channels. Its main product offerings include an advanced experimentation platform, AI-driven personalization tools, and content orchestration capabilities that enable businesses to create personalized user journeys and enhance engagement. These tools empower marketers, developers, and product leaders to leverage data-driven insights for campaign management, website optimization, and customer journey enhancements. Optimizely serves a diverse clientele, including B2B and B2C companies in sectors such as eCommerce, retail, and digital marketing, with a presence in markets such as North America, Europe, and Asia-Pacific.Optimizely's revenue model primarily revolves around subscription-based services, where clients engage in long-term partnerships to access its suite of digital experience solutions. The company typically structures its transactions through annual contracts that may include tiered pricing based on the scale of services utilized. Clients can opt for different pricing plans based on their specific needs, encompassing access to features such as the experimentation platform and AI-powered personalization tools. This structure allows businesses to pay according to the volume of users or features accessed, ensuring scalability and flexibility. Optimizely's flagship products are central to driving client revenue and enhancing user engagement.Optimizely is focused on launching new products that cater to the evolving needs of its clients within the digital experience space. The company plans to expand its reach into new geographic regions, particularly targeting emerging markets in Asia-Pacific and Europe by the end of 2023. Recent funding will be utilized to enhance product development and support marketing efforts in these new territories, ensuring that Optimizely remains competitive in the digital landscape.

## Funding rounds

- Series D, Jun 3, 2019, $50M — Goldman Sachs Asset Management, Accenture Technology Ventures
- Series C, Sep 30, 2015, $59M — Battery Ventures, Benchmark, Index Ventures, Bain Capital, Correlation Ventures, Tenaya Capital, Andreessen Horowitz, Citi Ventures, DHVC, Salesforce Ventures, PCM
- Series B, Apr 21, 2014, $57M — Benchmark, Bain Capital, Andreessen Horowitz
- Series A, Apr 8, 2013, $34M — Battery Ventures, Benchmark, InterWest Partners, Bain Capital, GV, Founder Collective
- Series A, Feb 6, 2012, $2M — Battery Ventures, InterWest Partners, GV, Felicis Ventures
- Angel, Mar 17, 2010, $1.2M — Kapor Capital
- Seed, Dec 15, 2009 — Y Combinator

## Investors

- Y Combinator (https://capitalatlas.ai/funds/y-combinator) — Seed
- Kapor Capital (https://capitalatlas.ai/funds/kapor-capital) — Angel
- Battery Ventures (https://capitalatlas.ai/funds/battery-ventures) — Series A, Series C
- InterWest Partners (https://capitalatlas.ai/funds/interwest-partners) — Series A
- GV (https://capitalatlas.ai/funds/gv) — Series A
- Felicis Ventures (https://capitalatlas.ai/funds/felicis-ventures) — Series A
- Benchmark (https://capitalatlas.ai/funds/benchmark) — Series A, Series B, Series C
- Bain Capital (https://capitalatlas.ai/funds/bain-capital) — Series A, Series B, Series C
- Founder Collective (https://capitalatlas.ai/funds/founder-collective) — Series A
- Andreessen Horowitz (https://capitalatlas.ai/funds/andreessen-horowitz) — Series B, Series C
- Index Ventures (https://capitalatlas.ai/funds/index-ventures) — Series C
- Correlation Ventures (https://capitalatlas.ai/funds/correlation-ventures) — Series C
- Tenaya Capital (https://capitalatlas.ai/funds/tenaya-capital) — Series C
- Citi Ventures (https://capitalatlas.ai/funds/citi-ventures) — Series C
- DHVC (https://capitalatlas.ai/funds/dhvc) — Series C
- Salesforce Ventures (https://capitalatlas.ai/funds/salesforce-ventures) — Series C
- PCM (https://capitalatlas.ai/funds/pcm) — Series C
- Goldman Sachs Asset Management (https://capitalatlas.ai/funds/goldman-sachs-asset-management) — Series D
- Accenture Technology Ventures (https://capitalatlas.ai/funds/accenture-technology-ventures) — Series D