# Optical X

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/optical-x

- Industry: Software
- Headquarters: Madison, US
- Website: www.optical-x.com/
- Total disclosed funding: $2M
- Latest round: Seed (Jan 10, 2025)
- Investors on record: 2

## About

Founded in 2020 and based in Wisconsin, US, Optical X LLC offers software platform for eye care providers. In January 2025, Optical X LLC raised USD 2 million in seed funding led by investor HealthX Ventures. The firm as of January 2025, is led by its founder and CEO, Natasha Vora.

Optical X specializes in providing advanced AI-enabled technology and software solutions tailored for eye care providers. Their core product offering, TWELVE84®, streamlines the purchasing process for eyewear, contact lenses, and dry-eye products through a single platform. This solution allows eye care professionals (ECPs) to offer a diverse range of eyewear that meets varying style, fit, and pricing preferences and convenience and transparency among patients by leveraging vision care benefits across all optical products. Optical X primary clients are independent eye care practices in North America.

The firm generates revenue through a B2B model that includes partnerships and direct sales to eye care providers.

The company plans to utilize the January 2025 funding to grow its business and introduce its retail management platform.

## Funding rounds

- Seed, Jan 10, 2025, $2M — BrightStar Wisconsin, HealthX Ventures

## Investors

- BrightStar Wisconsin — Seed
- HealthX Ventures (https://capitalatlas.ai/funds/healthx-ventures) — Seed