# Optery

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/optery

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.optery.com
- Total disclosed funding: $2.7M
- Latest round: Seed (May 8, 2023)
- Investors on record: 8

## About

Optery is a personal information removal service focused on enhancing user privacy by eliminating sensitive data from numerous data broker websites through automated opt-out processes. Its platform simplifies personal data management for users.Founded in 2020, Optery is based in San Francisco, US, specializing in providing personal information removal services. The company was initiated by founders Chen, Dekel Barzilay, and Lawrence Gentilello, with Gentilello also serving as CEO. Optery has successfully raised USD 2.70 mn in SEED funding on May 8, 2023, led by Bayhouse Capital, alongside investors including Global Founders Capital, Goodwater Capital, Pioneer Fund, Soma Capital Management, TRAC, and Y Combinator. This funding round represents the total amount raised by the company to date, following three investment deals.Optery offers a comprehensive suite of personal information removal services designed to enhance user privacy by eliminating sensitive data from data broker websites. Their core product is an automated opt-out solution that enables users to remove their personal identifiable information (PII) from over 645 data broker sites. This service leverages a combination of advanced technology and human expertise to submit opt-out requests on behalf of users, significantly reducing manual effort and time involved in the process. The platform provides users with detailed Exposure Reports, which highlight where their information is listed, and ongoing monitoring services to ensure continued privacy protection. Optery serves a diverse client base, including individuals concerned about identity theft, privacy violations, and unwanted solicitations, predominantly in the United States, Canada, and select European countries.Optery's revenue model is primarily based on subscription services, offering several tiered plans that cater to varying user needs. The plans include a Free Basic option, which provides quarterly exposure reports, and paid plans—Core, Extended, and Ultimate—that offer enhanced features such as unlimited custom removals and more comprehensive data broker coverage. Customers typically pay a monthly or annual fee depending on their chosen plan, with pricing structures designed to accommodate both individual users and families. The company’s flagship service focuses on the automated removal of personal information from data broker sites, which maintains a recurring revenue stream as users opt for continuous monitoring and removal services. Optery's commitment to privacy and data protection is reflected in its service offerings, which aim to provide lasting solutions to users seeking to mitigate their online presence.Following the recent SEED funding round on May 8, 2023, in which Optery raised USD 2.70 mn, the company plans to utilize the funds to accelerate product enhancements, expand its team, and scale its operations. Future growth strategies include the design and launch of new products aimed at improving user experience, as well as plans to enter new geographic markets, focusing on expanding its services in Europe and Canada. These initiatives aim to be implemented over the next 12 to 18 months, positioning Optery for sustained growth in the privacy management sector.

## Funding rounds

- Seed, May 8, 2023, $2.7M — Y Combinator, Global Founders Capital, Goodwater Capital, Soma Capital Management, Pioneer Fund, TRAC, Bayhouse Capital, Alajlan Family Office

## Investors

- Y Combinator (https://capitalatlas.ai/funds/y-combinator) — Seed
- Global Founders Capital (https://capitalatlas.ai/funds/global-founders-capital) — Seed
- Goodwater Capital (https://capitalatlas.ai/funds/goodwater-capital) — Seed
- Soma Capital Management (https://capitalatlas.ai/funds/soma-capital-management) — Seed
- Pioneer Fund (https://capitalatlas.ai/funds/pioneer-fund) — Seed
- TRAC (https://capitalatlas.ai/funds/trac) — Seed
- Bayhouse Capital (https://capitalatlas.ai/funds/bayhouse-capital) — Seed
- Alajlan Family Office — Seed