# Optaros

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/optaros

- Industry: Software
- Headquarters: Boston, US
- Website: www.optaros.com
- Total disclosed funding: $32M
- Latest round: Series C (Jul 20, 2008)
- Investors on record: 4

## About

Optaros is a digital solutions company that specializes in enhancing customer engagement through innovative marketing technology. Its services are designed to optimize brand visibility across diverse channels.Founded in 2004 in Boston, US, Optaros focuses on providing tailored digital solutions to enhance customer engagement. The company was acquired by the Interpublic Group of Companies in November 2014 for an undisclosed sum. The current CEO is Ionela Buta, alongside leadership from Jonathan Mackay, Karim Slim, Kate Macnevin, Rikke Wichmann-Bruun, Robert Helsley, Ron Kaspit, and Ulrich Saeuberlich.Optaros offers a comprehensive suite of marketing technology tools aimed at improving brand visibility and optimizing consumer interactions across various channels. Its solutions facilitate data-driven decision-making, helping businesses analyze customer behavior effectively. Optaros serves a broad range of clients, including large enterprises in retail, healthcare, and consumer goods, focusing on streamlining marketing processes and enhancing customer loyalty in key markets such as North America, Europe, and parts of Asia.The revenue model for Optaros is built around service subscriptions and partnerships, engaging in long-term contracts with clients. The company provides access to its marketing technology platforms through a combination of upfront fees and ongoing subscription fees. Their pricing structure is adaptable to various client needs, emphasizing B2B relationships that deliver customized marketing solutions.Optaros plans to leverage its recent funding of USD 2.50 mn from the VENTURE DEBT round to enhance its product offerings and expand into new markets. The company is currently designing new marketing technology solutions, with expectations for rollout in the coming year. Additionally, Optaros aims to penetrate emerging markets in Asia and strengthen its presence in Europe by 2025.

## Funding rounds

- Series C, Jul 20, 2008, $12M — CRV, Globespan Capital Partners, General Catalyst Partners, .406 Ventures
- Series B, Oct 19, 2006, $13M — CRV, Globespan Capital Partners, General Catalyst Partners
- Series A, Mar 9, 2005, $7M — CRV, General Catalyst Partners
- Seed, Dec 1, 2004 — CRV

## Investors

- CRV (https://capitalatlas.ai/funds/crv) — Seed, Series A, Series B, Series C
- General Catalyst Partners (https://capitalatlas.ai/funds/general-catalyst-partners) — Series A, Series B, Series C
- Globespan Capital Partners (https://capitalatlas.ai/funds/globespan-capital-partners) — Series B, Series C
- .406 Ventures (https://capitalatlas.ai/funds/406-ventures) — Series C