# Optable Technologies

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/optable-technologies

- Industry: Software
- Headquarters: Montreal, Canada
- Website: www.optable.co
- Total disclosed funding: $38M
- Latest round: Series A (Jan 24, 2025)
- Investors on record: 6

## About

Optable Technologies Inc. is a Canadian company specializing in identity management and data collaboration solutions that prioritize privacy in advertising, enabling businesses to enhance marketing effectiveness through secure data practices.Founded in 2020 and headquartered in Montreal, Canada, Optable Technologies Inc. focuses on innovative identity management solutions. The company was founded by Bosko Milekic, who has a history in developing tech-driven solutions. To date, Optable has closed 4 deals, with the latest funding round being a Series A, where they raised USD 14.000 mn led by TELUS Ventures and supported by multiple investors. The total amount raised by the company stands at USD 14.000 mn.Optable specializes in identity management and data collaboration through its innovative platform designed to facilitate privacy-first advertising solutions. The core offerings focus on leveraging both first-party and third-party data while adhering to stringent privacy standards, allowing businesses to enhance their marketing capabilities and user engagement. The platform enables clients to manage and analyze their data, leading to personalized advertising and improved site functionality. Targeted end users include advertisers, marketers, and data-driven businesses in various sectors, including retail, e-commerce, and digital marketing. Optable's solutions are prevalent in North America and Europe, addressing the growing demand for compliant data management tools in an increasingly privacy-conscious market.The revenue model of Optable centers around B2B partnerships, where clients subscribe to the platform's services for enhanced data collaboration and identity management. Transactions typically involve annual subscription fees, which may vary based on the scale of data utilization and the specific functionalities chosen by the client. The services provided include flagship offerings that cater to businesses seeking to optimize their advertising strategies through data insights. Clients gain access to comprehensive tools that facilitate better decision-making and targeted marketing efforts, thereby driving value for both the business and its customers. This structure supports ongoing relationships with clients, fostering a continuous flow of revenue related to the usage of Optable's platform.In January 2025, Optable Technologies Inc. raised USD 14.000 mn in Series A funding, led by TELUS Ventures, to support the company's expansion into the US market. The funds will be utilized for the continued development of privacy-first technology that assists publishers in connecting and collaborating effectively in the advertising industry. This funding is part of a larger USD 20.000 mn Series A funding and venture debt funding initiative aimed at enhancing their product offerings and market presence.

## Funding rounds

- Series A, Jan 24, 2025, $14M — Brightspark Ventures, TELUS Ventures, Hearst Ventures, Desjardins Capital, Deloitte Ventures, asterX Capital
- Series A, Apr 18, 2023, $20M — Brightspark Ventures, Hearst Ventures, Desjardins Capital, Deloitte Ventures, asterX Capital
- Seed, May 5, 2021, $3.6M — Brightspark Ventures

## Investors

- Brightspark Ventures (https://capitalatlas.ai/funds/brightspark-ventures) — Seed, Series A
- Hearst Ventures (https://capitalatlas.ai/funds/hearst-ventures) — Series A
- Desjardins Capital (https://capitalatlas.ai/funds/desjardins-capital) — Series A
- Deloitte Ventures (https://capitalatlas.ai/funds/deloitte-ventures) — Series A
- asterX Capital (https://capitalatlas.ai/funds/asterx-capital) — Series A
- TELUS Ventures (https://capitalatlas.ai/funds/telus-ventures) — Series A