# Opiniion

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/opiniion

- Industry: Software
- Headquarters: Lehi, US
- Website: www.opiniion.com
- Total disclosed funding: $8M
- Latest round: Series A (Jan 23, 2024)
- Investors on record: 6

## About

Opiniion Inc. is a US-based automated software company that specializes in enhancing resident satisfaction for property management firms through efficient feedback collection and analysis.Founded in 2017 and headquartered in Lehi, US, Opiniion Inc. provides innovative solutions for property management companies. The company, led by CEO Justin Bingham, has executed a total of 5 deals, with the most recent funding round being a Series A in March 2025, led by Frazier Capital, raising USD 3.000 mn. Alex Bennett is recognized as the founder of the company, contributing to its growth and strategic direction.Opiniion offers a comprehensive suite of software solutions designed to enhance resident satisfaction for property management companies. Their core product utilizes customizable and automated tools to collect, analyze, and manage resident feedback during tours, move-ins, work orders, renewals, and move-outs. This real-time feedback mechanism provides property managers with actionable insights into resident experiences, allowing for service optimization. Opiniion primarily serves clients in the multifamily housing sector, collaborating with property management firms across markets in the United States and Canada.Opiniion generates revenue through a subscription-based model targeting B2B transactions with property management companies. Clients subscribe to various service tiers based on the features and support required. This model includes costs for core resident feedback capabilities and additional functionalities such as automated review generation and performance analytics, fostering ongoing client relationships and enhancing operational efficiency.In March 2025, Opiniion Inc. raised USD 3.000 mn in a Series A funding round, which will be utilized to support the launch of new software features aimed at improving user engagement. The company plans to expand its market presence in the United States and Canada, targeting additional regions by the end of 2025. Opiniion intends to leverage this funding to enhance its product offerings and facilitate entry into new geographic markets.

## Funding rounds

- Series A, Jan 23, 2024, $3M — Five Elms Capital
- Series A, Jan 1, 2021, $3M — RET Ventures, Tamarak Capital, Adams Wealth Management, Frazier Group, AIM Ventura Capital
- Seed, May 10, 2020, $0.5M — Adams Wealth Management
- Seed, Jul 24, 2019, $1.5M — RET Ventures

## Investors

- RET Ventures (https://capitalatlas.ai/funds/ret-ventures) — Seed, Series A
- Adams Wealth Management (https://capitalatlas.ai/funds/adams-wealth-management) — Seed, Series A
- Tamarak Capital (https://capitalatlas.ai/funds/tamarak-capital) — Series A
- Frazier Group — Series A
- AIM Ventura Capital (https://capitalatlas.ai/funds/aim-ventura-capital) — Series A
- Five Elms Capital (https://capitalatlas.ai/funds/five-elms-capital) — Series A