# Operand

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/operand

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.operand.com
- Total disclosed funding: $3.1M
- Latest round: Seed (May 8, 2025)
- Investors on record: 4

## About

Operand, Inc. provides AI-enabled consulting services focused on optimizing pricing and commercial strategy for consumer retail businesses, utilizing advanced simulations to drive insights and improve financial performance. Operand, Inc. specializes in AI-driven consulting services tailored for consumer retail sectors, having been founded in 2024 by CEO Ram Gorthi, CTO Arjun Sahney, and COO Akhil Iyengar in San Francisco, US. In May 2025, Operand, Inc. raised USD 3.1 million in seed funding led by Felicis Ventures, with participation from Soma Capital Management, SV Angel, and Y Combinator. Operand specializes in AI-enabled consulting services tailored for consumer retail businesses, focusing on optimizing pricing and commercial strategy. Their core offerings leverage a proprietary LLM-based engine that conducts extensive simulations to analyze various pricing scenarios, discount structures, and product mixes. This innovative approach allows Operand to uncover structural EBITDA opportunities that traditional analyses may overlook. Operand's services aim to enhance gross margin and EBITDA growth by delivering actionable insights collaboratively with clients, which include a diverse range of consumer retail companies operating in North America and Europe. The end users of Operand's solutions are decision-makers and strategists within retail organizations navigating complex pricing landscapes amid volatile economic conditions. Operand's revenue streams are primarily generated through structured project-based engagements, typically lasting between 8 to 12 weeks. These engagements transform data insights into actionable strategies and involve close collaboration with client teams to ensure buy-in and implementation. Operand operates under a B2B model, partnering with consumer retail companies seeking to improve their pricing strategies and overall financial performance. The company’s value proposition includes delivering significant EBITDA uplift, generally exceeding traditional consulting outcomes. Clients engage with Operand for comprehensive pricing strategy solutions encompassing detailed analyses of demand elasticity, promotional effectiveness, and SKU-level pricing optimization. In May 2025, Operand, Inc. raised USD 3.1 mn in Seed funding, led by Felicis Ventures, to support operations expansion and product development. The company plans to enhance its product offerings by launching new AI-driven tools aimed at further improving pricing strategies for its retail clients. Additionally, Operand is targeting expansion into the European and Asian markets by the end of 2026, leveraging its recent funding to develop new solutions and enhance market presence.

## Funding rounds

- Seed, May 8, 2025, $3.1M — Felicis Ventures, SV Angel, Y Combinator, Soma Capital Management

## Investors

- Felicis Ventures (https://capitalatlas.ai/funds/felicis-ventures) — Seed
- SV Angel (https://capitalatlas.ai/funds/sv-angel) — Seed
- Y Combinator (https://capitalatlas.ai/funds/y-combinator) — Seed
- Soma Capital Management (https://capitalatlas.ai/funds/soma-capital-management) — Seed