# OpenSlate

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/openslate

- Industry: Software
- Headquarters: New York, US
- Latest round: Series A (Apr 11, 2012)
- Investors on record: 1

## About

Founded in 2012 by CEO Mike Henry and based in New York, US, Outrigger Media, Inc., trading under the name OpenSlate, operates as an online media and advertising company that provides a suite of brand safety and contextual analytics tools for content marketplaces. In November 2021, DoubleVerify Holdings, Inc., a portfolio company of BlackRock, Blumberg Capital, Fidelity Investments, Neuberger Berman, Providence Equity, and Tiger Global Management, agreed to acquire Outrigger Media, Inc. for USD 150 million, consisting of approximately USD 125 million in cash and USD 25 million in DoubleVerify Holdings, Inc. common stock. The company has offices in Los Angeles, San Francisco, Chicago, London, and Sydney.

OpenSlate solutions are available across various platforms, including YouTube and Facebook. The solutions offered by the company include Brand Safety and Suitability, and Quality and Subject Matter. The company's brand safety and suitability solutions help to eliminate misalignment and reduce risk in pre-campaign. The Suitability Ratings assess content across a wide range of categories. 

The company also provides ratings-driven campaign verification and insights reports, which analyze risk at the channel and video levels. Brands can identify their quality content that is native to each platform according to SlateScore, OpenSlate's own content quality rating. The company also provides a taxonomy that enables brands to choose from more than 60 content categories, allowing them to connect with audiences in relevant environments.

## Funding rounds

- Series A, Apr 11, 2012 — Spring Mountain Capital

## Investors

- Spring Mountain Capital (https://capitalatlas.ai/funds/spring-mountain-capital) — Series A