# open road snacks

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/open-road-snacks

- Industry: Food
- Headquarters: Centennial, US
- Website: www.openroadsnacks.com
- Latest round: Seed (Sep 30, 2013)
- Investors on record: 2

## About

Open Road Snacks offers gourmet popcorn products designed for health-conscious consumers. Their Fully Loaded Popcorn line features a variety of flavors made from high-quality ingredients, catering to both snack enthusiasts and everyday consumers.Open Road Snacks specializes in gourmet popcorn offerings. Founded in 1985 in Centennial, Colorado, US, the company has undergone a strategic acquisition by Fresca Foods in February 2017, with financial terms undisclosed. The founder's previous ventures are not documented. The company has completed two deals since its inception.Open Road Snacks specializes in a range of gourmet popcorn offerings under the brand Fully Loaded Popcorn. Their product lineup includes several enticing flavors, such as Classic Butter, Jalapeño Cheddar, Bare Naked White Cheddar, and Caramel Crunch, all crafted from non-GMO, whole grain, gluten-free kernels. These snacks are designed for consumers seeking a high-quality, flavorful treat suitable for various occasions, whether it’s a quick snack during travel or a more leisurely enjoyment at home. The company's target market includes health-conscious snackers and popcorn enthusiasts across various geographical regions, extending its reach into both urban and suburban markets throughout North America.The revenue model for Open Road Snacks primarily revolves around direct-to-consumer sales, as well as partnerships with retailers and wholesalers. Transactions typically occur through retail distribution channels where individual products are available for purchase, allowing customers to select their preferred flavors. The flagship product, Fully Loaded Popcorn, is positioned to attract consumers looking for unique and bold snack options. Pricing structures for these products are established to cater to both individual consumers and bulk buyers, enhancing accessibility while ensuring that the brand maintains its premium quality image. The company capitalizes on promotional campaigns and seasonal offerings to bolster sales and drive customer engagement.Open Road Snacks plans to expand its product line with innovative flavors of Fully Loaded Popcorn, targeting a launch by mid-2024. The company is also focused on expanding into international markets such as Canada and Mexico by 2025. Recent funding from the acquisition by Fresca Foods will support these initiatives, helping to enhance production capabilities and increase market presence.

## Funding rounds

- Seed, Sep 30, 2013 — FirstMile Ventures, The R-Group, LLC

## Investors

- FirstMile Ventures (https://capitalatlas.ai/funds/firstmile-ventures) — Seed
- The R-Group, LLC — Seed