# Opal

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/opal

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.opalspend.com
- Total disclosed funding: $6M
- Latest round: Seed (Mar 4, 2026)
- Investors on record: 2

## About

Opal Software US Inc., trading under the name Opal provides specialized financial management solutions for advertising agencies, featuring contract management, invoicing, and a unique ad-spend platform. It aims to streamline financial processes for its clients, enhancing operational efficiency. Opal, founded in 2024, is focused on delivering financial management solutions tailored for advertising agencies. The company is based in California, US, and has made one significant deal. In March 2026, Opal raised USD 6 million in seed funding led by new investor Basis Set, with participation from returning investor Founders' Co-op. The founder's details are not specified.Opal offers a comprehensive suite of financial management solutions tailored specifically for advertising agencies. Its core product offerings include contract management, e-signature functionality, invoicing, and accounts receivable services, alongside a pioneering ad-spend platform designed for the unique needs of ad-agencies. By integrating these capabilities, Opal enables agencies to streamline their financial operations, ensuring efficient contract generation and management, timely invoicing, and effective tracking of accounts receivables. The ad-spend platform allows agencies to control their advertising expenditures through dedicated virtual cards, enhancing financial oversight and facilitating automated invoicing based on ad-spend metrics. Opal’s customer base primarily consists of advertising agencies operating in diverse geographical markets including North America, Europe, and parts of Asia, effectively addressing the financial management challenges that these agencies encounter in their daily operations.Opal's revenue model primarily revolves around transaction-based fees and subscription services, which are structured to facilitate seamless financial operations for advertising agencies. The company engages with its clients through a direct B2B model, where agencies subscribe to Opal's platform for a set fee that may include various tiers based on the level of service required. For instance, users can benefit from automated invoicing and contract management capabilities, which can enhance cash flow and operational efficiency. Specific pricing plans are designed to cater to different agency sizes and needs, ensuring that agencies can select the level of service that aligns with their operational requirements. Overall, Opal’s revenue is generated through the utilization of its trademarked products and services, driving value for its clients by optimizing their financial workflows and facilitating faster payment collection processes.In February 2025, Opal raised USD 1.5 mn in pre-seed funding, which it plans to utilize for expanding product development and enhancing integration of financial technology solutions for agency operations. The company aims to introduce new features and improve its offering, targeting an expanded reach within the North American and European markets by the end of 2025. This funding will support these initiatives and ensure that Opal continues to innovate in its product suite to meet the evolving needs of advertising agencies.

## Funding rounds

- Seed, Mar 4, 2026, $6M — Founders' Co-op, Basis Set

## Investors

- Founders' Co-op (https://capitalatlas.ai/funds/founders-co-op) — Seed
- Basis Set (https://capitalatlas.ai/funds/basis-set) — Seed