# Opal Labs

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/opal-labs

- Industry: Software
- Headquarters: Portland, US
- Website: www.workwithopal.com
- Total disclosed funding: $26M
- Latest round: Series B (Jan 30, 2017)
- Investors on record: 7

## About

Opal Labs Inc. provides a marketing planning platform that enhances collaboration and streamlines processes for marketing teams across various industries, focusing on improving organizational efficiency.Founded in 2010 by David Gorman, Matt Oxley, and Steve Giannini in Portland, US, Opal Labs Inc. specializes in a marketing collaboration platform. The company has not undergone any notable pivots or changes in operations. In January 2017, Opal Labs raised USD 15.5 mn in a Series B funding round led by Accel, with participation from other investors including Madrona Venture Group, MMC Ventures, and Seven Peaks Ventures. The total amount raised by the company is USD 15.5 mn, with four deals completed to date. David Obot and Osama Almufalani currently serve as CEO.Opal's primary product offerings comprise a comprehensive marketing planning platform designed to enhance collaboration and streamline processes within marketing teams. Core functionalities include a visual planner, campaign management tools, and a content calendar that integrates strategic planning with tactical execution. The platform aims to address common challenges faced by organizations, such as silos within teams, off-brand messaging, and inefficient content approval processes. Targeting a diverse customer base ranging from creators and managers to executives across various industries, Opal serves clients globally, particularly in North America, Europe, and parts of Asia. The platform's capabilities are tailored to meet the needs of enterprise-level customers, enhancing productivity and alignment across marketing functions.Opal generates revenue primarily through subscription-based models, providing tiered pricing plans tailored to different organizational needs, particularly for enterprise customers. Clients engage with Opal by subscribing to the platform, which includes access to various tools for campaign planning, project management, and content marketing. The transaction structure is built on B2B relationships, allowing organizations to streamline their marketing efforts while benefiting from dedicated user support and integrations with preferred software tools. The recurring nature of subscriptions fosters long-term partnerships with clients, facilitating consistent revenue flow for the company. Opal's flagship offerings empower clients to enhance their marketing workflows, driving measurable results and improved efficiency in campaign execution.In the upcoming years, Opal Labs plans to expand its product offerings with new tools designed to further enhance marketing automation and analytics. The company is targeting expansion into the Asian market by 2024, aiming to capture a larger share of this growing region. The recent funding from the Series B round, amounting to USD 15.5 mn raised in January 2017, will support these initiatives, enabling Opal to invest in product development and market entry strategies.

## Funding rounds

- Series B, Jan 30, 2017, $16M — Accel, Madrona Venture Group, MMC Ventures, Seven Peaks Ventures
- Series A, Sep 18, 2014, $8M — InterWest Partners, Madrona Venture Group, MMC Ventures, Oregon Venture Fund, Seven Peaks Ventures
- Seed, Feb 26, 2014, $2.1M — Oregon Venture Fund, Portland Seed Fund
- Seed, May 31, 2013, $0M — Portland Seed Fund

## Investors

- Portland Seed Fund (https://capitalatlas.ai/funds/portland-seed-fund) — Seed
- Oregon Venture Fund (https://capitalatlas.ai/funds/oregon-venture-fund) — Seed, Series A
- InterWest Partners (https://capitalatlas.ai/funds/interwest-partners) — Series A
- Madrona Venture Group (https://capitalatlas.ai/funds/madrona-venture-group) — Series A, Series B
- MMC Ventures (https://capitalatlas.ai/funds/mmc-ventures) — Series A, Series B
- Seven Peaks Ventures (https://capitalatlas.ai/funds/seven-peaks-ventures) — Series A, Series B
- Accel (https://capitalatlas.ai/funds/accel) — Series B