# Oovvuu

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/oovvuu-pty

- Industry: Software
- Headquarters: Sydney, Australia
- Website: www.oovvuu.com
- Total disclosed funding: $3.7M
- Latest round: Series A (Jul 22, 2019)
- Investors on record: 5

## About

Oovvuu Pty Ltd is a technology company facilitating video content distribution, providing services that enhance digital video engagement for publishers and broadcasters through innovative integration solutions.Founded in 2014 and headquartered in Sydney, Australia, Oovvuu Pty Ltd specializes in video content distribution. The company has completed a total of 9 deals, with its most recent funding round occurring on 14 October 2021. The founding team includes Gregory Moore, Ricky Sutton, and Ross McCreath, with Ricky Sutton currently serving as CEO. In December 2021, Oovvuu raised AUD 10.71 million in funding from investors including White Swan Nominees Pty Ltd and Jigsaw Investment Holdings Pty Ltd. The total amount raised to date is AUD 10.71 million, with a current company valuation of AUD 29.799 million.Oovvuu provides a suite of services designed to enhance digital video engagement for publishers and broadcasters. Their platform integrates video content into articles while enhancing viewer interaction through contextual video suggestions. This platform optimizes content delivery, ensuring relevant videos are seamlessly presented alongside written content, thereby improving user engagement and retention. Oovvuu serves a diverse client base, including media companies, news organizations, and digital publishers, focusing on elevating the viewer experience across North America and Europe.Oovvuu generates revenue primarily through a subscription-based model, where clients pay for access to their video integration platform and related services. This model features tiered pricing plans tailored to varying service levels and features. Premium subscriptions may include advanced analytics and enhanced customization options. Additionally, Oovvuu engages in strategic partnerships with media organizations, which can yield extra revenue through shared content and collaborative initiatives, positioning Oovvuu firmly within the video content landscape.Oovvuu intends to utilize the AUD 10.71 million raised in December 2021 to support the development of new products and enhance its existing platform capabilities. The company aims to expand into additional markets, particularly targeting regions in Asia and South America by 2023. Upcoming product launches are designed to include advanced analytics tools and features that enhance user interaction and content personalization.

## Funding rounds

- Series A, Jul 22, 2019, $0.2M — Artesian, CP Ventures
- Series A, Nov 30, 2018, $3.5M — CP Ventures, Merrill Lynch (Australia) Nominees Pty Limited, White Swan Nominees Pty Ltd, MacAdvisory Pty Ltd

## Investors

- CP Ventures (https://capitalatlas.ai/funds/cp-ventures) — Series A
- Merrill Lynch (Australia) Nominees Pty Limited — Series A
- White Swan Nominees Pty Ltd — Series A
- MacAdvisory Pty Ltd — Series A
- Artesian (https://capitalatlas.ai/funds/artesian) — Series A