# Onton

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/onton

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.onton.com/
- Total disclosed funding: $9.3M
- Latest round: Seed (Nov 26, 2025)
- Investors on record: 9

## About

Based in the US, Onton provides an AI-driven platform that enhances online shopping experiences by aggregating products from various vendors into a single, searchable interface for consumers.Onton, founded in 2022 and headquartered in San Francisco, US, specializes in e-commerce solutions. The company was established to streamline the online shopping process and Onton has raised USD 7.5 million in seed funding led by Footwork, Liquid 2 Ventures, Parable Partners, Power of N, Hustle Fund and 43.Onton specializes in e-commerce solutions designed to enhance consumer shopping experiences. Their core offering is a user-friendly platform that aggregates a variety of products from multiple vendors into a single searchable interface, allowing consumers to efficiently discover products that meet their preferences and needs. The service targets a diverse customer base, including tech-savvy millennials and busy professionals, ensuring a broad reach within the global e-commerce landscape, including key markets in North America, Europe, and select regions in Asia.Onton generates revenue primarily through a commission-based model, earning a percentage from sales made through its platform. The business structure includes partnerships with various retailers and wholesalers, facilitating a direct-to-consumer sales approach that enhances customer engagement. Transactions occur when users browse the platform and make purchases, with Onton processing these transactions seamlessly. The pricing strategy is competitive, with an emphasis on individual product sales and subscription options for frequent users, creating a multi-faceted income stream that supports the company's growth objectives.Onton plans to utilize the seed funding of USD 7.5 million to expand its AI-powered shopping platform beyond furniture into apparel and later consumer electronics.

## Funding rounds

- Seed, Nov 26, 2025, $7.5M — Liquid 2 Ventures, Hustle Fund, Footwork, Power of N, Parable Partners Management, 43
- Seed, Feb 1, 2022, $1.8M — Frontier Venture Capital, Hustle Fund, Vitalize Venture Capital, Long Ecommerce Ventures, 43

## Investors

- Frontier Venture Capital (https://capitalatlas.ai/funds/frontier-venture-capital) — Seed
- Hustle Fund (https://capitalatlas.ai/funds/hustle-fund) — Seed
- Vitalize Venture Capital (https://capitalatlas.ai/funds/vitalize-venture-capital) — Seed
- Long Ecommerce Ventures (https://capitalatlas.ai/funds/long-ecommerce-ventures) — Seed
- 43 (https://capitalatlas.ai/funds/43) — Seed
- Liquid 2 Ventures (https://capitalatlas.ai/funds/liquid-2-ventures) — Seed
- Footwork (https://capitalatlas.ai/funds/footwork) — Seed
- Power of N (https://capitalatlas.ai/funds/power-of-n) — Seed
- Parable Partners Management (https://capitalatlas.ai/funds/parable-partners-management) — Seed