# onthelook

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/onthelook

- Industry: Retail
- Headquarters: Seoul, South Korea
- Website: www.onthelook.co.kr
- Total disclosed funding: $5.5M
- Latest round: Series A (Dec 28, 2022)
- Investors on record: 7

## About

OnTheLook is a fashion-oriented mobile application that offers users access to an extensive collection of lookbooks, designed to inspire personal style and facilitate outfit planning and shopping across various fashion categories.OnTheLook, founded in 2019 by Daebeom Lee, operates from Seoul, South Korea. The company specializes in providing a mobile platform for fashion enthusiasts seeking outfit inspiration. OnTheLook has successfully completed 5 deals, with its latest funding round, Series A, raising KRW 7 billion on December 28, 2022. This round was led by KB Investment, alongside other investors such as Devsisters Ventures, FuturePlay, Hana Ventures, and Naver D2 Startup Factory. The company has raised a total of KRW 7 billion to date.OnTheLook primarily offers a fashion-oriented mobile application that features an extensive collection of 145,486 lookbooks, catering to a diverse clientele seeking inspiration in their personal style. The app provides users access to a curated selection of clothing items, including outerwear, tops, bottoms, knits, accessories, and footwear, thereby addressing the convenience of outfit planning and shopping. With a focus on various fashion categories such as minimalistic, sporty, retro, and business casual, OnTheLook aims to simplify the shopping experience for end users ranging from fashion enthusiasts to everyday consumers. The app is designed to facilitate easy navigation and customization of wardrobe choices, appealing to both individual users and potential retail partners who could enhance their offerings through the platform. Geographically, OnTheLook targets urban markets in North America and Asia, where fashion trends are rapidly evolving and consumers are increasingly seeking digital solutions for their clothing needs.Revenue generation for OnTheLook is primarily driven through direct-to-consumer sales facilitated by its mobile application. Users can engage with the app through various purchasing options, including individual transactions for specific clothing items displayed within the lookbooks. The company may employ a subscription model, allowing users to unlock premium content or exclusive fashion insights, thereby enhancing user engagement and loyalty. Additionally, OnTheLook could establish partnerships with retailers or wholesalers to feature their products on the platform, creating a revenue-sharing structure. While specific pricing plans and flagship products are not disclosed, the company focuses on competitive pricing strategies to maintain market relevance and attract a broad user base.The recent Series A funding of KRW 7 billion, secured on December 28, 2022, will support OnTheLook's strategy for future growth. The company plans to enhance its mobile application with new features and products, although specific launch dates have yet to be disclosed. OnTheLook aims to expand into new geographic markets, particularly targeting urban fashion consumers in additional regions across North America and Asia by the end of 2024 as fashion trends continue to evolve.

## Funding rounds

- Series A, Dec 28, 2022, $5.5M — KB Investment, FuturePlay, Devsisters Ventures, Hana Ventures, Naver D2 Startup Factory
- Seed, Mar 1, 2021 — FuturePlay, Korea Tech Incubator for Startup
- Seed, Dec 9, 2020 — FuturePlay, Fast Ventures

## Investors

- FuturePlay (https://capitalatlas.ai/funds/futureplay) — Seed, Series A
- Fast Ventures (https://capitalatlas.ai/funds/fast-ventures) — Seed
- Korea Tech Incubator for Startup — Seed
- KB Investment (https://capitalatlas.ai/funds/kb-investment) — Series A
- Devsisters Ventures (https://capitalatlas.ai/funds/devsisters-ventures) — Series A
- Hana Ventures — Series A
- Naver D2 Startup Factory (https://capitalatlas.ai/funds/naver-d2-startup-factory) — Series A