# Onlife

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/onlife

- Industry: Software
- Headquarters: London, UK
- Website: www.aglet.app
- Total disclosed funding: $4.5M
- Latest round: Seed (Dec 8, 2020)
- Investors on record: 3

## About

Onlife Limited operates Aglet, a mobile application that integrates gaming, social networking, and brand engagement, focused on a virtual sneaker marketplace for sneaker enthusiasts worldwide.Founded in 2019 and headquartered in London, UK, Onlife Limited offers a mobile platform that allows users to interact with virtual sneakers and engage in location-based challenges. The company received USD 4.5 million in Seed funding on December 8, 2020, led by Sapphire Ventures, with participation from Forecast Fund and Lakestar. The CEO is Ryan Mullins.Aglet primarily offers a mobile application that combines elements of gaming, social interaction, and brand engagement through a virtual sneaker marketplace. The app features a map-based play environment where users can create and customize avatars, explore their surroundings, and engage in activities such as missions and challenges tailored to specific locations. Social features enable users to connect with friends, coordinate gameplay, and participate in community events, enhancing the overall user experience. The app also allows players to buy, sell, and trade virtual sneakers and apparel, which are linked to real-life products, thus merging the digital and physical worlds. Aglet targets sneaker enthusiasts and gamers, primarily in markets such as the United States, Japan, and other countries where streetwear culture is prevalent.Aglet generates revenue through its digital marketplace where users engage in buying and selling virtual items, as well as through exclusive drops of real-life streetwear products that align with in-game offerings. Users can participate in transactions by purchasing virtual sneakers and apparel or by selling items from their collections to other players. The platform may also capitalize on partnerships with brands that wish to promote their products within the app, facilitating direct-to-consumer sales and enhancing brand visibility. While specific pricing structures for products and services are not disclosed, the marketplace is designed to encourage frequent user engagement and transactions, creating a dynamic ecosystem for both casual and dedicated users.Following the recent Seed funding of USD 4.5 million, Onlife Limited plans to enhance the Aglet application by developing new features and expanding its virtual sneaker offerings. The company is focused on increasing its presence in key markets such as the United States and Japan, aiming for a significant user growth by late 2021. The funding will facilitate product development, marketing efforts, and strategic partnerships to support these initiatives.

## Funding rounds

- Seed, Dec 8, 2020, $4.5M — Sapphire Ventures, Lakestar, Forecast Fund

## Investors

- Sapphire Ventures (https://capitalatlas.ai/funds/sapphire-ventures) — Seed
- Lakestar (https://capitalatlas.ai/funds/lakestar) — Seed
- Forecast Fund (https://capitalatlas.ai/funds/forecast-fund) — Seed