# Onion Vogue Group Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/onion-vogue-group-co

- Industry: Software
- Headquarters: Guangzhou, China
- Website: www.msyc.cc
- Total disclosed funding: $44M
- Latest round: Series C (Aug 5, 2017)
- Investors on record: 3

## About

Onion Vogue Group Co., Ltd. is a brand management company that enhances product visibility through an integrated marketing ecosystem, specializing in cross-border e-commerce and connecting global brands with consumers.Founded in 2014, Onion Vogue Group Co., Ltd. is headquartered in Guangzhou, China. The company operates as a brand management entity, facilitating branded product distribution. Notably, it raised USD 25.00 mn in its PIPE funding round in May 2021, marking a significant step in its growth trajectory. The company has engaged in five different deals since its inception. Cong Li serves as CEO, leading the firm’s strategic direction.Onion Global, also known as ????, operates as a comprehensive brand management group focusing on enhancing product visibility and consumer reach through an integrated marketing ecosystem. The company primarily facilitates the development and distribution of branded products, connecting global brands with consumers through its cross-border e-commerce platform, O'Mall. The platform offers a diverse range of products from various well-known international brands, catering to the fashion and lifestyle preferences of consumers in markets across Asia, particularly China. Since its inception in 2015, Onion Global has continually evolved its services, including the establishment of a proprietary brand line that embodies the principles of freshness, fashion, and future growth. This unique positioning aims to provide young consumers with high-quality, innovative products that meet their evolving lifestyle needs.Onion Global generates revenue through a multifaceted business model that includes direct sales to consumers via its O'Mall platform and partnerships with international brands for marketing and distribution services. The company’s revenue structure involves facilitating transactions where brands can sell their products directly to end-users, maximizing market reach and consumer engagement. This approach allows for flexible pricing strategies tailored to various consumer segments, ensuring competitive offerings in the market. Additionally, the company’s extensive ecosystem supports a full lifecycle service for brands, from product research and manufacturing to marketing and distribution, which underpins its operational efficiency and revenue-generating capabilities. The firm has established itself as a significant player within the cross-border e-commerce sector, ranking among the top five in the industry, reflecting its successful integration of brand management and direct consumer sales strategies.Onion Vogue Group Co., Ltd. plans to leverage its recent funding to enhance its product offerings and expand its market footprint. Following its IPO in May 2021, where it raised USD 67.50 mn, the company aims to introduce new products and innovative solutions designed to meet changing consumer needs. Additionally, Onion Global is targeting expansion into new markets across Southeast Asia and Europe by 2023, enhancing its cross-border e-commerce capabilities. The funding will be utilized to support these ambitious growth strategies, including the development of new product lines and enhancements to their existing platform.

## Funding rounds

- Series C, Aug 5, 2017, $30M — SAIF Partners
- Series B, Mar 24, 2017, $15M — K2VC, Engage Capital

## Investors

- K2VC (https://capitalatlas.ai/funds/k2vc) — Series B
- Engage Capital (https://capitalatlas.ai/funds/engage-capital) — Series B
- SAIF Partners (https://capitalatlas.ai/funds/saif-partners) — Series C