# Ong Going

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ong-going

- Industry: Consumer Services
- Headquarters: Seoul, South Korea
- Website: www.onggoing.co.kr
- Latest round: Seed (Aug 1, 2022)
- Investors on record: 2

## About

Based in Seoul, South Korea, and founded in 2021, Nairuri Co., Ltd. formerly known as Silver Lining, now trading as Ong Going, specializes in logistics services provided by manpower composed of senior citizens. In September 2022, On Going raised seed funding from Korea Tech Incubator for Startup and returning investor Bluepoint Partners, being selected for Accelerator Investment-Driven Tech Incubator Program. As of September 2022, the company has delivered 113,000 items and is led by its CEO Jeong Hyeon-Kang.

Nairuri Co., Ltd. offers delivery service by seniors hired through a partnership between a lunch box delivery company and Nairuri. The company's optimal delivery route creation technology and machine learning-based algorithm development capabilities are specialized in regular delivery. The organization uses a delivery-specific system to manage problems with customization, on-time delivery, and cost savings. Kitchen Valley, Return It, and Pudding are few of the clients.


In December 2022, Ong Going raised KRW 1.18 billion in pre-series A funding from new investors VNTG CORP, Holistic Growth Initiative, and Go Venture. Returning investor Bluepoint Partners also participated in the round.

## Funding rounds

- Seed, Aug 1, 2022 — Bluepoint Partners, Korea Tech Incubator for Startup

## Investors

- Bluepoint Partners (https://capitalatlas.ai/funds/bluepoint-partners) — Seed
- Korea Tech Incubator for Startup — Seed