# OneUp

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/oneup

- Industry: Software
- Headquarters: London, UK
- Website: www.oneupsales.com/
- Total disclosed funding: $1M
- Latest round: Seed (Mar 31, 2021)
- Investors on record: 1

## About

OneUp is a UK-based company that provides advanced performance management and reporting tools tailored for sales and recruitment teams, enhancing productivity and data-driven decision-making.Founded in 2015 in London, UK, OneUp specializes in performance management solutions. The company has successfully completed four deals, with its most recent funding round occurring on October 7, 2024, when it raised GBP 1.5 million from British Business Bank and Mercia Asset Management, bringing its total amount raised to GBP 1.5 million and current valuation to GBP 14.864 million. Derry Holt serves as both CEO and Founder, contributing to the company's vision and strategy.OneUp offers a comprehensive suite of performance management, motivation, and reporting tools designed specifically for sales and recruitment teams. Its core functionalities enable organizations to analyze performance metrics, streamline team activities, and generate insightful reports swiftly, thereby facilitating data-driven decision-making. By integrating seamlessly with various technologies, OneUp provides a centralized platform where users can access and interpret data from their entire tech stack. This platform enhances productivity by automating repetitive tasks and moving away from traditional reporting methods such as whiteboards and spreadsheets. OneUp serves a diverse client base of over 300 teams across various sectors, particularly focusing on recruitment and sales teams in markets including North America, Europe, and Asia Pacific.OneUp operates on a subscription-based revenue model, allowing clients to access its performance management tools and reporting features through tiered pricing plans. These plans generally provide varying levels of functionality, catering to different organizational needs. Clients engage in direct transactions, often involving annual or monthly subscriptions, which provide ongoing access to the software and associated updates or support services. Flagship offerings, such as its performance tracking and motivation features, are integral to its value proposition, ensuring that teams can maintain high levels of engagement and accountability. The structured pricing model positions OneUp as a flexible solution for businesses aiming to optimize their performance management processes.In October 2024, OneUp raised GBP 1.5 million in venture funding to expand its customer base in the U.S. and enhance its product offerings. The funding will specifically support the development of new products tailored for broader market needs, with a focus on increasing market share in North America, Europe, and Asia Pacific. Plans include launching innovative features and expanding geographically to reach additional clients by the end of 2025.

## Funding rounds

- Seed, Mar 31, 2021, $0.8M — Mercia Asset Management
- Seed, Jan 13, 2017, $0.2M — Mercia Asset Management

## Investors

- Mercia Asset Management (https://capitalatlas.ai/funds/mercia-asset-management) — Seed