# OneThird

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/onethird-b-v

- Industry: Consumer Services
- Headquarters: Enschede, Netherlands
- Website: www.onethird.io
- Total disclosed funding: $8.4M
- Latest round: Series A (Jan 30, 2025)
- Investors on record: 6

## About

OneThird, headquartered in Enschede, Netherlands, focuses on delivering an innovative cloud-based platform that utilizes AI for real-time quality assessment of fresh produce, enhancing supply chain efficiency and reducing food waste.OneThird B.V. specializes in developing solutions for the fresh produce industry through advanced AI technology. Founded in 2016 in Enschede, Netherlands, the company has successfully completed 4 deals. The founders, Laurens Drapers and Marco Snikkers, have a history of leveraging technology for agricultural applications. The most recent funding round occurred on January 30, 2025, when the company raised EUR 3.5 million in Series A funding, led by Invest International with participation from SHIFT Invest, Pymwymic, and Oost NL. This funding marks the total amount raised to EUR 3.5 million, supporting their growth initiatives.OneThird specializes in providing a cloud-based platform equipped with AI-powered fresh produce scanners that enable real-time quality assessment of fruits and vegetables. Their core offerings include advanced scanning technology that integrates smartphone imaging with a smart quality insights platform, designed to enhance supply chain decision-making for stakeholders in the fresh produce industry. The main use case for these products is to improve freshness and reduce food waste by accurately predicting shelf-life, thus allowing growers, distributors, and retailers to optimize their operations. OneThird’s solutions have been adopted across multiple geographical markets, primarily focusing on Europe, where they serve a diverse client base comprising growers, food distributors, and retail chains. Their services aim to deliver actionable insights that help reduce food loss and enhance profitability in the fresh produce sector.OneThird generates revenue through B2B transactions, primarily by offering subscription-based access to their platform and services for growers, distributors, and retailers. Clients typically engage in partnerships that allow them to utilize OneThird's technology for monitoring and managing the quality of their fresh produce. The company’s revenue model is structured around tiered subscription plans, which provide varying levels of access to the AI-driven insights and tools, tailored to the specific needs of its customers. This transaction structure enables retailers and wholesalers to leverage OneThird's solutions effectively, contributing to improved operational efficiencies and cost reductions. Although specific pricing details for their products and services are not disclosed, the emphasis on subscription models and tailored partnerships highlights the company's commitment to delivering value to its clients.In January 2025, OneThird B.V. raised EUR 3.5 million in Series A funding, which will be utilized to enhance their AI and sensor technology and expand operations into new regions, specifically targeting markets in Europe and North America. The newly acquired funds will support the development of upcoming products designed to further improve the accuracy of quality assessments for fresh produce. The company is committed to utilizing its innovative technology to foster growth and operational efficiency in these critical markets.

## Funding rounds

- Series A, Jan 30, 2025, $3.7M — Oost NL, SHIFT Invest, Pymwymic, Invest International
- Seed, Mar 23, 2023, $2.9M — Oost NL, SHIFT Invest, Pymwymic, Halma Ventures
- Seed, Apr 20, 2021, $1.8M — Oost NL, SHIFT Invest
- Seed, Oct 1, 2016 — Fluxus Ventures

## Investors

- Fluxus Ventures (https://capitalatlas.ai/funds/fluxus-ventures) — Seed
- Oost NL (https://capitalatlas.ai/funds/oost-nl) — Seed, Series A
- SHIFT Invest (https://capitalatlas.ai/funds/shift-invest) — Seed, Series A
- Pymwymic (https://capitalatlas.ai/funds/pymwymic) — Seed, Series A
- Halma Ventures — Seed
- Invest International — Series A