# OnePulse

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/onepulse

- Industry: Marketing/Advertising
- Headquarters: London, UK
- Website: www.onepulse.com
- Total disclosed funding: $7.5M
- Latest round: Series A (Mar 30, 2021)
- Investors on record: 7

## About

OnePulse is a UK-based consumer insights platform that enables businesses to create and analyze surveys in real time, efficiently gathering consumer opinions to inform business strategies.Founded in 2013 in London, UK, OnePulse operates as a consumer insights platform, allowing users to generate surveys, referred to as "Pulses." The company has engaged in 6 total deals, with the most recent deal occurring on December 21, 2022, where it raised GBP 470,000 in venture funding from Blackfinch Ventures. The total amount raised by the company stands at GBP 470,000, with a current valuation of GBP 11.838 mn. The leadership team includes CEO Francis Gachagua and co-founders Al Morrow, Cameron Gordon, and Kevan Mossman.OnePulse is a real-time consumer insights platform that enables businesses to create, distribute, and analyze surveys efficiently. The core offering allows users to generate surveys, known as "Pulses," utilizing either custom questions or an AI-powered editor for question generation. These surveys are designed to gather consumer opinions quickly, with responses typically available within minutes of publishing. The platform serves various sectors by connecting businesses with an active community of respondents eager to share their insights, thereby addressing the need for immediate feedback in today’s fast-paced market. OnePulse’s services are utilized across multiple geographical markets, including North America, Europe, Asia, and Latin America, effectively catering to a diverse client base consisting of brands seeking actionable insights into consumer behavior.In the most recent year, OnePulse reported a revenue of GBP 3,125 in 2014. The company generates revenue through a tiered subscription model designed for various business needs, including standard, professional, and enterprise plans. Each plan provides different levels of access and functionality within the platform. For instance, the Standard plan offers limited demographic targeting and basic AI analysis, while the Professional plan allows for advanced features, including extensive demographic filters and unlimited AI insights. Pricing is structured around average costs per response, with the Professional tier priced at approximately GBP 1.04 per response. By facilitating direct business-to-business transactions, OnePulse allows brands to leverage its insights tool to enhance their decision-making processes and marketing strategies, effectively aligning client needs with the platform's capabilities.In December 2022, OnePulse raised GBP 470,000 in venture funding from Blackfinch Ventures, which will be utilized for international business expansion and further development. The company is focused on designing new products and enhancing existing services, with plans to enter additional markets, targeting expansion into Europe and Asia by 2024.

## Funding rounds

- Series A, Mar 30, 2021, $4.3M — Blackfinch Ventures, Nexus Investment Ventures Limited
- Seed, Apr 13, 2017, $1.9M — Foundation Capital, Next Fifteen Communications Group
- Seed, Jul 30, 2015, $1.4M — D5 Capital, Beacon Capital, Funding London

## Investors

- D5 Capital — Seed
- Beacon Capital (https://capitalatlas.ai/funds/beacon-capital) — Seed
- Funding London — Seed
- Foundation Capital (https://capitalatlas.ai/funds/foundation-capital) — Seed
- Next Fifteen Communications Group — Seed
- Blackfinch Ventures (https://capitalatlas.ai/funds/blackfinch-ventures) — Series A
- Nexus Investment Ventures Limited (https://capitalatlas.ai/funds/nexus-investment-ventures-limited) — Series A