# Once Upon Publishing

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/once-upon-publishing

- Industry: Media
- Headquarters: Skelleftea, Sweden
- Website: www.onceupon.photo
- Total disclosed funding: $0.6M
- Latest round: Seed (Apr 8, 2018)
- Investors on record: 1

## About

Once Upon Publishing AB focuses on transforming digital photos into personalized printed keepsakes, offering customizable photo books and prints for various occasions and audiences.Once Upon Publishing AB is a creative company that specializes in customizable photo products. Founded in 2016 in Skelleftea, Sweden, by Johan Schiller, Lina Andersson, and Linus Nilsson, the company has pivoted to enhance user engagement through its app. Lina Andersson currently serves as the CEO. The company raised SEK 16 million in venture funding on July 28, 2019, led by Spintop Ventures, with participation from PartnerInvest and Treac Innovation AB. This funding round represents the total amount raised by the company, which has completed two deals to date.Once Upon specializes in creating customizable photo books and prints, allowing users to transform their digital images into tangible keepsakes. The core offerings include various formats of photo books, such as yearbooks, baby books, kid's art books, and travel books, as well as photo prints and gift items like Christmas cards and invitations. Customers can seamlessly upload their photos via the Once Upon app, select from a range of layouts and designs, and choose the desired book format to finalize their products. This service primarily targets families, individuals looking to preserve memories, and those seeking personalized gift options. The company operates in multiple geographical markets, particularly focusing on regions in Europe, North America, and Australia, providing an accessible platform for diverse customer needs.In 2024, Once Upon Publishing AB reported a revenue of SEK 27,980,630.60 and an EBITDA of SEK 1,671,295.50. The company generates revenue through direct-to-consumer sales of its photo books and prints, utilizing a straightforward transaction structure with orders placed through their app or website.Once Upon Publishing AB plans to enhance its product offerings, focusing on new customizable photo products to be launched in 2024. The company aims to expand its market presence in Asia and South America by late 2025. The recent funding of SEK 16 million will support these initiatives, facilitating product development and market entry efforts.

## Funding rounds

- Seed, Apr 8, 2018, $0.6M — PartnerInvest

## Investors

- PartnerInvest (https://capitalatlas.ai/funds/partnerinvest) — Seed