# Once Upon A Farm, PBC

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/once-upon-a-farm-pbc

- Industry: Food
- Headquarters: Berkeley, US
- Website: www.onceuponafarmorganics.com
- Total disclosed funding: $67M
- Latest round: Series D (Mar 9, 2022)
- Investors on record: 5

## About

Once Upon A Farm is a public benefit corporation specializing in organic baby food and snacks, providing nutritious, clean-label options designed for health-conscious families with young children. Once Upon A Farm, founded in 2015 in Berkeley, US, creates organic baby food and snacks to encourage healthy eating habits in young children. The company was co-founded by Ari Raz, Cassandra Curtis, John Foraker, and Nancy Erlick, with Ari Raz and John Foraker currently serving as co-CEOs. In February 2026, Once Upon A Farm, PBC raised USD 197.95 million in an IPO, selling 10.99 million shares at USD 18 per share, within the expected USD 17-19 range, on the New York Stock Exchange (NYSE) under the ticker symbol "OFRM," valuing the company at USD 724 million. Once Upon A Farm offers an array of high-quality, organic baby foods and snacks targeting infants and toddlers, including refrigerated pouches, frozen meals, oat bars, and puffs. The products are crafted from real fruits and vegetables to promote healthy eating from an early age. To enhance convenience for parents, the company provides customizable subscription services that allow families to tailor their orders based on their children's preferences and feeding stages, primarily marketed to health-conscious families in the United States and some select regions. The revenue model of Once Upon A Farm is based on direct-to-consumer sales, facilitated through subscription services and one-time purchases. The company allows customers to create customized subscription plans for various product categories. While specific pricing details are not disclosed, promotional codes are utilized to attract first-time buyers, aiming to provide an accessible purchasing experience for parents seeking nutritious meal solutions for their children. The company will use the February 2026 funding to purchase new equipment, pay its debt, and for general corporate purposes.

## Funding rounds

- Series D, Mar 9, 2022, $44M — Beechwood Capital, S2G Ventures, CAVU Consumer Partners, Cambridge Companies SPG
- Series B, Oct 9, 2018, $20M — Beechwood Capital, S2G Ventures, CAVU Consumer Partners
- Series A, Feb 6, 2017, $3.1M — S2G Ventures, Harbinger Ventures, Cambridge Companies SPG

## Investors

- S2G Ventures (https://capitalatlas.ai/funds/s2g-ventures) — Series A, Series B, Series D
- Harbinger Ventures (https://capitalatlas.ai/funds/harbinger-ventures) — Series A
- Cambridge Companies SPG (https://capitalatlas.ai/funds/cambridge-companies-spg) — Series A, Series D
- Beechwood Capital (https://capitalatlas.ai/funds/beechwood-capital) — Series B, Series D
- CAVU Consumer Partners (https://capitalatlas.ai/funds/cavu-consumer-partners) — Series B, Series D