# Once Dating

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/once-dating

- Industry: Internet
- Headquarters: Switzerland
- Website: www.getonce.com
- Total disclosed funding: $9.1M
- Latest round: Seed (Jun 15, 2016)
- Investors on record: 1

## About

Once Dating AG is a dating application that fosters meaningful connections through personalized matchmaking based on users' unique preferences, including musical tastes.Founded in 2014 in Switzerland, Once Dating AG specializes in creating a dating platform that emphasizes genuine connections. The company was co-founded by Camila Magalhães and PJ Yan. Recently, on January 19, 2021, Once Dating AG was acquired by the Dating.com Group for USD 18.00 mn, marking a significant transaction in its business evolution. Alexandra Bunkova serves as the CEO of the company.Once is a dating application designed to facilitate meaningful connections among users by leveraging personalized matchmaking based on individual 'Vibes.' The core offering includes daily curated matches that incorporate users' personalities and music preferences, specifically through integrations with Spotify. This innovative approach aims to enhance the dating experience by focusing on shared interests, such as music playlists, which are used to foster deeper connections. Once targets a diverse demographic, serving users aged 18 and up, and its offerings are available in multiple global markets, including North America, Europe, and parts of Asia. The platform encourages community engagement through features that allow users to express affection and earn 'Sparks,' a points system that can be redeemed for gifts and enhanced communication options.Once generates revenue primarily through a subscription model, providing users with access to premium features that enhance their dating experience. This includes the ability to send messages, access additional matches, and unlock special functionalities within the app. The transactions are structured to facilitate direct-to-consumer interactions, allowing individuals to choose from various subscription plans tailored to different user needs. For example, users may opt for a monthly or yearly subscription, granting them access to exclusive features and a more personalized experience on the platform. This direct engagement with their clientele is pivotal in establishing a loyal user base while promoting ongoing participation in the app's ecosystem.Following its acquisition by Dating.com Group in January 2021, Once Dating AG plans to utilize the USD 18.00 mn investment to enhance its platform features and expand into new markets. The company aims to introduce new products that leverage user preferences for music and personality in matchmaking. Specific plans are underway to target expanding into emerging markets in Asia and Latin America by late 2023, positioning itself for growth in higher engagement regions.

## Funding rounds

- Seed, Jun 15, 2016, $5.6M — Partech Partners
- Seed, Jul 9, 2015, $3.5M — Partech Partners

## Investors

- Partech Partners (https://capitalatlas.ai/funds/partech-partners) — Seed