# OmniRetail

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/omniretail

- Industry: Software
- Headquarters: Lagos, Nigeria
- Website: www.omniretail.africa
- Total disclosed funding: $20M
- Latest round: Series A (Apr 28, 2025)
- Investors on record: 8

## About

Based in Lagos, Nigeria, and founded by Deepankar Rustagi in 2019, OmniRetail Inc. operates as a software-as-a-service (SaaS) company offering a platform that enables users to track product supplies, sales, and points of sale. Some of the firm’s clients include Heineken, Cadbury, Kellogg’s, 7Up, Honeywell, Reckitt Benckiser, etc. In April 2025, OmniRetail Inc. raised USD 20 million in series A funding co-led by Norfund and Timon Capital, with participation from Ventures Platform, Flour Mills of Nigeria Plc, Aruwa Capital Management, and Goodwell Investments.  The firm as of May 2024, is operational in 3 countries serving over 65 brands and 140 retailers with over 900 SKUs. The company offers a range of software products and services aimed at empowering manufacturers, distributors, retailers, and trade businesses and accelerating Trade value chain stakeholders’ progress. OmniRetail's offerings lie in its network of networks platform, facilitating seamless interactions among stakeholders. This platform provides visibility of the complete value chain, enabling informed decision-making and optimization of operations. For manufacturers, OmniRetail offers a data-driven intelligence system, empowering them to gain visibility into sales, transactions, and stock across their trade value chain. Distributors benefit from a holistic business management system, resolving complexities and enhancing efficiency. Retailers are provided with a one-stop digital platform, simplifying operations and facilitating access to a wide array of products. Additionally, OmniRetail offers 3 products Omnibiz, a digital platform for goods on credit, doorstep delivery, and payment services, Mplify, a unified app for sales, working capital, team monitoring, and real-time demand visibility, and Omnipay, a financial infrastructure for trade businesses. The company will use the April 2025 funding to enhance its embedded finance offerings and scale its logistics network.

## Funding rounds

- Series A, Apr 28, 2025, $20M — Norfund, Goodwell Investments, Ventures Platform, Aruwa Capital Management, Timon Capital, Flour Mills of Nigeria Plc
- Series A, Apr 16, 2024 — Goodwell Investments, Alitheia IDF Managers, Google Labs

## Investors

- Goodwell Investments (https://capitalatlas.ai/funds/goodwell-investments) — Series A
- Alitheia IDF Managers (https://capitalatlas.ai/funds/alitheia-idf-managers) — Series A
- Google Labs — Series A
- Norfund (https://capitalatlas.ai/funds/norfund) — Series A
- Ventures Platform (https://capitalatlas.ai/funds/ventures-platform) — Series A
- Aruwa Capital Management — Series A
- Timon Capital (https://capitalatlas.ai/funds/timon-capital) — Series A
- Flour Mills of Nigeria Plc — Series A