# Omniata

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/omniata

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.omniata.com
- Total disclosed funding: $6.8M
- Latest round: Series A (Mar 12, 2014)
- Investors on record: 2

## About

Omniata Inc. is a technology company that specializes in data-driven solutions for gaming and entertainment, enhancing user engagement through analytics and insights.Founded in 2012 in San Francisco, US, Omniata Inc. provides analytics services to the gaming industry. In January 2017, the company was acquired by Activision Blizzard, Inc. The founder's history and prior ventures are not publicly detailed. The company has closed a total of 3 deals, with the latest funding round being Series A on January 25, 2017, which raised USD 5.20 mn led by Creandum and Jackson Square Ventures.Omniata Inc. operates as a data analytics platform designed for the gaming industry. It provides comprehensive analytics solutions that help gaming companies optimize user engagement and retention. The platform assists in understanding player behavior through detailed data analysis, enabling companies to enhance their offerings and tailor experiences to user preferences.Omniata Inc. generates revenue via its analytics platform by charging clients for access to its services. The revenue model is likely structured around subscription fees and usage-based pricing related to the analytics services provided, aimed at enabling gaming companies to improve their operational efficiencies and player interactions.The company aims to further develop its analytics capabilities by launching new products that leverage advanced data science techniques. While specific product launch dates are not disclosed, the focus is on expanding into new gaming markets across North America and Europe by 2025. The recent funding from the Series A will be utilized to enhance the platform's technology and support marketing initiatives to reach potential new clients.

## Funding rounds

- Series A, Mar 12, 2014, $5.2M — Creandum, Jackson Square Ventures
- Seed, Jun 1, 2013, $1.6M — Jackson Square Ventures

## Investors

- Jackson Square Ventures (https://capitalatlas.ai/funds/jackson-square-ventures) — Seed, Series A
- Creandum (https://capitalatlas.ai/funds/creandum) — Series A