# Omnia Fishing

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/omnia-fishing

- Industry: Consumer Products
- Headquarters: Golden Valley, US
- Website: www.omniafishing.com
- Total disclosed funding: $8.8M
- Latest round: Series A (Mar 10, 2022)
- Investors on record: 11

## About

Founded in 2018 by Chris Morgal, Dan Wick, and Matt Johnson and based in Minnesota, US, Omnia Fishing, Inc. operates as a provider of an e-commerce website that allows users to find, buy, and organize their fishing gear based on the specific bodies of water they fish. In May 2020, Omnia Fishing, LLC raised USD 1.15 million in seed funding from new investors Bread & Butter Ventures, GAN Ventures, Southeast Minnesota Capital Fund LLC and also in July 2020, Omnia Fishing, LLC raised USD 0.5 million in seed funding from returning investor Bread & Butter Ventures. In February 2021, Omnia Fishing, LLC raised USD 2.1 million in seed funding from new investors Dundee Venture Capital and Founder Collective. 

Omnia Fishing, LLC has huge amounts of data on over 70,000 lakes across America that are gathered from state departments of natural resources, other outside sources, their own roster of brand ambassadors and crowdsourced lake information. The company's website using an algorithm helps users to find and buy fishing gears such as rods, baits, braided line, blades, hooks, reels, and other fishing accessories based on the lake’s fish populations, fish densities, lake clarity, depths, seasonal patterns, and location. Omnia Fishing, LLC provides about 9,000 fishing products from 100 brands from its 10,000-square-foot warehouse in Golden Valley and the website also provides information about fishing tournaments. 

In 2020, the company's revenue was 400% more than in 2019. Omnia Fishing, LLC has a subscription plan called Premium Membership for USD 29/year that provides free shipping with no minimums, early access to new products and promos and a 10% credit back on all purchases during the subscription period. As of 2021, the company has 10 employees.

The company’s future strategy includes additional technical development of its content system and product algorithm to acquire new users and to improve the user experience on its site.

## Funding rounds

- Series A, Mar 10, 2022, $4M — Dundee Venture Capital, Founder Collective, Liquid 2 Ventures, Bread & Butter Ventures, Great North Ventures, Madison Valley Partners
- Seed, Feb 5, 2021, $2.1M — Dundee Venture Capital, Founder Collective, Bread & Butter Ventures, Southeast Minnesota Capital Fund
- Seed, Jul 1, 2020, $0.5M — Bread & Butter Ventures
- Seed, May 5, 2020, $1.1M — Gopher Angels, GAN Ventures, Bread & Butter Ventures, Twin Ventures, Southeast Minnesota Capital Fund
- Seed, Aug 27, 2018, $1M — Gopher Angels, NetSPI, LLC

## Investors

- Gopher Angels (https://capitalatlas.ai/funds/gopher-angels) — Seed
- NetSPI, LLC — Seed
- GAN Ventures (https://capitalatlas.ai/funds/gan-ventures) — Seed
- Bread & Butter Ventures (https://capitalatlas.ai/funds/bread-butter-ventures) — Seed, Series A
- Twin Ventures (https://capitalatlas.ai/funds/twin-ventures) — Seed
- Southeast Minnesota Capital Fund (https://capitalatlas.ai/funds/southeast-minnesota-capital-fund) — Seed
- Dundee Venture Capital (https://capitalatlas.ai/funds/dundee-venture-capital) — Seed, Series A
- Founder Collective (https://capitalatlas.ai/funds/founder-collective) — Seed, Series A
- Liquid 2 Ventures (https://capitalatlas.ai/funds/liquid-2-ventures) — Series A
- Great North Ventures (https://capitalatlas.ai/funds/great-north-ventures) — Series A
- Madison Valley Partners — Series A