# Ometria

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ometria

- Industry: Marketing/Advertising
- Headquarters: London, UK
- Website: www.ometria.com
- Total disclosed funding: $53M
- Latest round: Series C (Nov 3, 2021)
- Investors on record: 11

## About

Based in the UK, Ometria Ltd operates as an e-commerce platform focused on enhancing customer engagement for retail brands through advanced data analytics and personalized marketing strategies.Founded in 2013 in London, UK, Ometria Ltd specializes in providing a Customer Data Experience Platform tailored for retail brands. The firm has successfully raised GBP 8 mn in its GROWTH funding round on September 14, 2023, from CIBC Innovation Banking. The company has completed a total of 8 deals. Ivan Mazour, one of the founders, also serves as the CEO of the company.Ometria specializes in providing a comprehensive Customer Data Experience Platform (CDXP) tailored specifically for retail brands. Its core offerings integrate a robust customer data platform with advanced cross-channel experience orchestration and delivery capabilities. This enables retail teams to swiftly access customer insights and optimize marketing strategies across multiple channels, including email, SMS, mobile push notifications, and social media. Ometria's innovative features, such as the Data Ingestion Engine and predictive segmentation tools, allow brands to enhance customer engagement by delivering personalized marketing messages and improving retention rates. Their solutions are primarily utilized by leading retail brands in various markets, including North America, Europe, and Asia, addressing the needs of businesses aimed at increasing customer loyalty and maximizing revenue growth.In the most recent year, Ometria reported a revenue of GBP 13,143,555.30 and an EBITDA loss of GBP 9,386,813.30, indicating its focus on growth and platform development during this period.In September 2023, Ometria Ltd raised GBP 8 mn in growth funding, which will be utilized to further develop its platform's retail-specific AI capabilities and support the expansion of its business in North America. The company aims to enhance its product offerings and penetrate new markets, aligning with its strategic objectives for future growth.

## Funding rounds

- Series C, Nov 3, 2021, $27M — InfraVia Capital Partners, Columbia Lake Partners, Summit Action Fund, Octopus Investments, Adjuvo, Bright Pixel
- Series B, Aug 29, 2019, $18M — Samos Investments, Summit Action Fund, Octopus Investments, Adjuvo, Bright Pixel
- Series A, Apr 4, 2017, $5.6M — Samos Investments, Saatchinvest, Force Over Mass Capital, Summit Action Fund, Adjuvo, Bright Pixel
- Seed, Sep 7, 2015, $2.3M — Inventure Partners, Beacon Capital, Saatchinvest, Force Over Mass Capital

## Investors

- Inventure Partners — Seed
- Beacon Capital (https://capitalatlas.ai/funds/beacon-capital) — Seed
- Saatchinvest — Seed, Series A
- Force Over Mass Capital (https://capitalatlas.ai/funds/force-over-mass-capital) — Seed, Series A
- Samos Investments (https://capitalatlas.ai/funds/samos-investments) — Series A, Series B
- Summit Action Fund — Series A, Series B, Series C
- Adjuvo (https://capitalatlas.ai/funds/adjuvo) — Series A, Series B, Series C
- Bright Pixel (https://capitalatlas.ai/funds/bright-pixel) — Series A, Series B, Series C
- Octopus Investments (https://capitalatlas.ai/funds/octopus-investments) — Series B, Series C
- InfraVia Capital Partners (https://capitalatlas.ai/funds/infravia-capital-partners) — Series C
- Columbia Lake Partners — Series C