# Olivela

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/olivela

- Industry: Retail
- Headquarters: New York, US
- Website: www.olivela.com
- Total disclosed funding: $35M
- Latest round: Series A (Sep 4, 2019)
- Investors on record: 1

## About

Olivela, Inc. is a luxury fashion and beauty retailer that combines high-end products with a commitment to social impact, directing a portion of proceeds to various charitable causes.Founded in 2017 and headquartered in New York, US, Olivela operates as a luxury fashion and beauty retailer specializing in high-end apparel, accessories, and jewelry. The company raised USD 35 mn in Series A funding on September 4, 2019, led by Morgan Stanley Investment Management, marking its first and only funding round to date. CEO Stacey Boyd has played a pivotal role in the company's strategic direction since its inception.Olivela operates as a luxury fashion and beauty retailer, specializing in high-end apparel, accessories, and jewelry from renowned designers. The company’s core offerings encompass a curated selection of items that promote both style and social impact, with 20% of net proceeds from each purchase directed toward various causes, including health, safety, and gender equality initiatives. Olivela serves a diverse clientele, targeting fashion-conscious consumers who are interested in making socially responsible purchasing decisions. The platform features a wide range of products including dresses, jewelry, beauty items, and accessories, appealing primarily to customers in the United States and select international markets. The company leverages a direct-to-consumer model via its online platform, enabling customers to shop conveniently while supporting causes they care about through their purchases.Olivela generates revenue through direct sales of luxury fashion items, operating on a transaction structure that involves direct-to-consumer sales. Customers purchase products through the company’s website, where the pricing reflects the premium nature of the items, with a percentage allocated to charitable initiatives. The business model emphasizes ethical consumerism, encouraging customers to engage with both the products and the impact of their purchases. The revenue structure is supplemented by promotional offers, such as discounts for first-time buyers and loyalty rewards for repeat customers. As a result, Olivela not only positions itself as a retail brand but also as a facilitator of social change through fashion, creating a compelling value proposition for its discerning clientele.In September 2019, Olivela, Inc. raised USD 35 mn in Series A funding to support its growth initiatives. The company plans to launch new product lines designed to enhance its fashion offerings and cater to evolving consumer preferences. Additionally, Olivela is exploring expansion into international markets to increase its global footprint, with specific plans for market entries in Europe and Asia by 2023. The recent funding will be instrumental in scaling operations and marketing efforts to support these new initiatives.

## Funding rounds

- Series A, Sep 4, 2019, $35M — Morgan Stanley Investment Management

## Investors

- Morgan Stanley Investment Management — Series A