# Olipop

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/olipop

- Industry: Consumer Products
- Headquarters: Oakland, US
- Website: www.drinkolipop.com/
- Total disclosed funding: $243M
- Latest round: Series C (Dec 19, 2024)
- Investors on record: 9

## About

Founded in 2018 by Ben Goodwin (CEO) and David Lester and based in California, US, Olipop, Inc. specializes in creating prebiotic sodas that enhance digestive health.  In December 2024, Olipop Inc. raised USD 187.90 million in series C funding led by JP Morgan Asset Management. The series C funding values Olipop Inc. at USD 1.59 billion post-money.

Olipop specializes in the production of healthy prebiotic sodas designed to provide a flavorful alternative to traditional soft drinks while promoting digestive health. The core product offerings include a variety of soda flavors that are crafted with high fiber content and lower sugar levels compared to leading non-diet sodas. These products leverage a blend of natural ingredients aimed at addressing health-conscious consumers’ desire for tasty beverages without the negative health impacts of excessive sugar. The sodas are marketed to a broad audience, particularly targeting health-aware individuals, families, and those seeking alternatives to sugary soft drinks. Olipop’s products are distributed across various geographical markets, including the United States, where they can be found in health food stores, online platforms, and major retail chains.

Olipop generates revenue primarily through direct-to-consumer sales and retail partnerships, offering subscription services and one-time purchases for its products. The company's revenue model includes a subscription service that allows customers to receive regular shipments of their preferred flavors at a discounted rate, thereby enhancing customer retention and engagement. One-time purchases are facilitated through retail partners and the company's online store, with customers selecting from a diverse array of flavors such as Orange Cream, Cherry Cola, and Strawberry Vanilla. The pricing structure is designed to appeal to a wide range of consumers looking for healthier beverage options, encouraging repeat purchases and brand loyalty. The revenue is further supplemented by promotional offers and seasonal discounts, aimed at driving volume sales and attracting new customers to the Olipop brand.

## Funding rounds

- Series C, Dec 19, 2024, $188M — JP Morgan Asset Management
- Series B, Oct 13, 2021, $40M — Monogram Capital Partners, Rocana Ventures
- Series A, Jan 24, 2020, $13M — Collaborative Fund, Strand Equity, Monogram Capital Partners, Boulder Food Group, Finn Capital Partners, Rocana Ventures, Doehler Ventures
- Seed, Jan 11, 2019, $2.5M — Boulder Food Group, Finn Capital Partners
- Seed, Sep 10, 2018, $0.1M — Barrel Ventures

## Investors

- Barrel Ventures (https://capitalatlas.ai/funds/barrel-ventures) — Seed
- Boulder Food Group (https://capitalatlas.ai/funds/boulder-food-group) — Seed, Series A
- Finn Capital Partners (https://capitalatlas.ai/funds/finn-capital-partners) — Seed, Series A
- Collaborative Fund (https://capitalatlas.ai/funds/collaborative-fund) — Series A
- Strand Equity (https://capitalatlas.ai/funds/strand-equity) — Series A
- Monogram Capital Partners (https://capitalatlas.ai/funds/monogram-capital-partners) — Series A, Series B
- Rocana Ventures (https://capitalatlas.ai/funds/rocana-ventures) — Series A, Series B
- Doehler Ventures (https://capitalatlas.ai/funds/doehler-ventures) — Series A
- JP Morgan Asset Management (https://capitalatlas.ai/funds/jp-morgan-asset-management) — Series C