# Olio Devices

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/olio-devices

- Industry: Consumer Products
- Headquarters: San Francisco, US
- Website: www.oliodevices.com
- Total disclosed funding: $14M
- Latest round: Series A (Jul 6, 2015)
- Investors on record: 5

## About

Olio Devices specializes in creating and distributing smartwatches, fitness trackers, and traditional timepieces, offering consumers comprehensive guides to help navigate their smartwatch choices.Olio Devices is focused on the development and distribution of innovative wearable technology. Founded in 2013 and headquartered in San Francisco, US, the company raised a total of USD 10.210 mn in Series A funding in July 2015, led by New Enterprise Associates. The founder's history and previous entrepreneurial endeavors are not available. Olio Devices has executed 3 deals to date, with the most recent occurring on 2015-07-06. Currently, the company has a total valuation of USD 25.081 mn.Olio Devices primarily focuses on the development and distribution of smartwatches, fitness trackers, and traditional watches. Their offerings encompass in-depth guides and reviews that assist consumers in selecting the right smartwatch based on individual needs, preferences, and budgets. The company aims to simplify the decision-making process for customers by providing comprehensive information about various watch features, functionality, and usability. Their products cater to a wide range of users, including tech-savvy individuals, fitness enthusiasts, and horology aficionados. Olio Devices operates in various geographical markets, including North America, Europe, and parts of Asia, ensuring that their products and services are available to a diverse clientele.Olio Devices generates revenue through a combination of direct-to-consumer sales and affiliate marketing arrangements. The company employs a transaction structure that includes online sales of their smartwatches and related products, allowing customers to purchase directly through their website. Additionally, partnerships with retailers facilitate the distribution of their products to a broader audience. The pricing plans for their offerings are structured to accommodate various customer segments, featuring flagship smartwatches and budget-friendly options. Transactions may include single purchases or subscription-based models for ongoing services or product updates, aligning with current market trends in the wearable technology space.Olio Devices plans to leverage its recent funding of USD 10.210 mn raised in July 2015 to support the design and launch of new product offerings in the smartwatch segment. The company aims to expand its presence in emerging markets across Asia and Europe by 2025, enhancing its product accessibility. Additionally, the funding will assist in reinforcing their marketing strategies to better reach potential customers and improve overall product awareness.

## Funding rounds

- Series A, Jul 6, 2015, $10M — New Enterprise Associates
- Seed, Oct 2, 2014, $4M — New Enterprise Associates, Serra Ventures, Tuesday Capital, PCH International, BoxGroup

## Investors

- New Enterprise Associates (https://capitalatlas.ai/funds/new-enterprise-associates) — Seed, Series A
- Serra Ventures (https://capitalatlas.ai/funds/serra-ventures) — Seed
- Tuesday Capital (https://capitalatlas.ai/funds/tuesday-capital) — Seed
- PCH International — Seed
- BoxGroup (https://capitalatlas.ai/funds/boxgroup) — Seed