# Oktopost Technologies

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/oktopost-technologies

- Industry: Marketing/Advertising
- Headquarters: Ramat Gan, Israel
- Website: www.oktopost.com
- Total disclosed funding: $0.8M
- Latest round: Seed (Nov 8, 2013)
- Investors on record: 2

## About

Oktopost Technologies Inc., based in Israel, provides a specialized B2B social media management platform to enhance business engagement and streamline marketing efforts across various channels.Founded in 2013 in Ramat Gan, Israel, Oktopost Technologies Inc. specializes in social media management for B2B organizations. The company has successfully raised a total of USD 20.00 mn through 2 funding rounds, with the most recent being a Growth round on July 22, 2021, where it attracted investment from Expedition Growth Capital. The firm was established by a team of professionals committed to providing robust social media solutions tailored for B2B needs.Oktopost offers a comprehensive B2B social media management platform designed specifically to enhance engagement between businesses and their stakeholders. Core functionalities include social media publishing, analytics tailored for B2B funnel management, CRM integration, and employee advocacy tools. The platform aims to solve critical challenges faced by B2B marketers by facilitating the publication of diverse content types primarily on LinkedIn, enabling businesses to measure social media impact on sales pipelines and revenue effectively. Oktopost's solutions are utilized by thousands of marketing professionals globally, particularly in regions such as North America and Europe, where businesses require robust tools for social media engagement and analytics. The platform supports a wide array of clients, from technology and software companies to business services and legal firms, transforming their employees into brand advocates and ensuring effective communication of brand narratives.Oktopost generates revenue through a subscription-based model that provides clients access to its suite of services. The company's offerings include various pricing tiers that cater to different organizational needs, allowing clients to select a plan that suits their scale and objectives. These subscriptions typically encompass access to the platform's core functionalities such as social media management, analytics, and employee advocacy features. Transactions occur directly between Oktopost and its clients, primarily in a B2B context, where marketing teams purchase subscriptions to leverage the platform for enhanced social media engagement and analytics support. Client interactions are designed to foster long-term partnerships, ensuring that businesses can effectively tie their social media initiatives to overall growth strategies, without the need for intermediary retail or wholesale channels.In July 2021, Oktopost Technologies Inc. raised USD 20.00 mn in growth capital funding. The company plans to utilize this funding to advance its product roadmap focused on B2B requirements, boost its customer success function, accelerate marketing and sales, and explore strategic acquisitions. Oktopost aims to enhance its service offerings and expand into new geographic regions, targeting broader markets by the end of 2023.

## Funding rounds

- Seed, Nov 8, 2013, $0.8M — PLUS Ventures, 2B Angels

## Investors

- PLUS Ventures — Seed
- 2B Angels (https://capitalatlas.ai/funds/2b-angels) — Seed