# Okendo

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/okendo-pty

- Industry: Software
- Headquarters: Sydney, Australia
- Website: www.okendo.io
- Total disclosed funding: $18M
- Latest round: Series A (Feb 11, 2022)
- Investors on record: 6

## About

Okendo Pty Ltd is a customer marketing platform that empowers brands to strengthen customer relationships through innovative tools aimed at enhancing engagement and driving sales.Founded in 2017 in Sydney, Australia, Okendo Pty Ltd specializes in customer marketing solutions, helping brands collect and showcase customer reviews while managing loyalty programs. The company has successfully raised AUD 20 mn in its Series A funding round on February 11, 2022, led by Base10 Partners, with participation from Craft Ventures and Index Ventures. The founders, Matt Garven and Matthew Goodman, have a background in technology and entrepreneurship, contributing to Okendo's growth in the e-commerce sector.Okendo is a customer marketing platform designed to enhance the relationship between brands and their customers through various tools that drive engagement and sales. The core offerings of Okendo include solutions for collecting and showcasing customer reviews, managing loyalty programs, and leveraging social proof to improve conversion rates. The platform enables brands to turn shoppers into advocates by utilizing features such as product quizzes, referral programs, and customer surveys. Okendo's services are primarily targeted at e-commerce brands, particularly those within the Shopify ecosystem, and are utilized by a diverse client base across North America, Europe, and Australia.Okendo generates revenue through a subscription-based model, where clients pay for access to its suite of customer marketing tools. Businesses typically engage with Okendo by subscribing to different pricing plans that provide varying levels of service and features tailored to their needs. These plans may include access to customer review functionalities, loyalty and rewards management, and analytics insights aimed at improving customer engagement. The pricing structure is designed to accommodate both small and fast-growing e-commerce businesses, allowing them to scale their marketing efforts effectively. As brands implement Okendo’s tools, they can expect to see enhanced customer interactions and improved sales performance, reflecting the platform's emphasis on driving measurable ROI for its users.In February 2022, Okendo Pty Ltd raised AUD 20 mn in Series A funding, which will be utilized to enhance product development and expand its marketing strategy. The company is focused on launching new tools aimed at further improving customer engagement and is exploring opportunities for expansion into additional markets in North America and Europe by the end of 2023.

## Funding rounds

- Series A, Feb 11, 2022, $14M — Index Ventures, Base10 Partners, Craft Ventures, LGVP Management
- Seed, May 21, 2021, $4.1M — Index Ventures, Craft Ventures, Winthrop Square Capital, OPL Invest Limited

## Investors

- Index Ventures (https://capitalatlas.ai/funds/index-ventures) — Seed, Series A
- Craft Ventures (https://capitalatlas.ai/funds/craft-ventures) — Seed, Series A
- Winthrop Square Capital (https://capitalatlas.ai/funds/winthrop-square-capital) — Seed
- OPL Invest Limited — Seed
- Base10 Partners (https://capitalatlas.ai/funds/base10-partners) — Series A
- LGVP Management (https://capitalatlas.ai/funds/lgvp-management) — Series A