# Oh Norman

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/oh-norman

- Industry: Consumer Products
- Headquarters: New York, US
- Website: www.ohnorman.com
- Total disclosed funding: $3M
- Latest round: Seed (Oct 25, 2023)
- Investors on record: 3

## About

Oh Norman is a New York-based company specializing in health and wellness products for dogs, focusing on solutions that promote a balanced nervous system and overall pet health.Founded in 2023 in New York, US, Oh Norman develops health and wellness products for dogs. The company has completed 2 deals as of February 11, 2025, raising USD 200,000 in a recent funding round with investors including Mars Petcare and Michelson Found Animals Foundation. The founder's previous entrepreneurial experience is not specified.Oh Norman specializes in providing a diverse range of health and wellness products designed specifically for dogs, with a strong emphasis on promoting a balanced nervous system and overall health. The core offerings include daily supplements such as Calm the Eff Down and Stop Effing Itching. These products contain all-natural ingredients like chamomile extract and valerian root, which target specific issues such as anxiety and skin irritations in dogs. The company also offers grooming products, dental wipes, and a selection of eco-friendly toys and accessories. Oh Norman! is committed to enhancing the well-being of pets, with a customer base primarily composed of dog owners across the United States and Canada. Their products are marketed through e-commerce platforms and aim to support pet owners in providing their dogs with a happy and healthy life.Oh Norman! generates revenue primarily through direct-to-consumer sales via its online platform, where customers can purchase various pet wellness products. The company employs a straightforward transaction structure, allowing customers to add items to their cart and complete purchases at set prices for individual products. Pricing examples include USD 35 for the Stop Effing Itching supplement and USD 18 for dental wipes. The firm's revenue model also includes promotional offers, such as buy-one-get-one promotions and discounts on apparel, which effectively drive customer engagement and repeat purchases. A portion of the proceeds from each sale is allocated to rescue organizations, reinforcing the company's commitment to animal welfare while contributing to its revenue stream. In July 2025, Oh Norman Inc raised USD 2 million in venture funding led by returning partner Mars Petcare, along with returning partner Michelson Found Animals. New investors included Golden Seeds, Leap Ventures, 1731 MGMT, Brown University Endowment Fund, and NQV8. Individual and other unspecified investors also participated in the round. The company is focusing on designing new products tailored for dogs, with plans to launch them in the next year. Expansion into additional markets such as Europe and Asia is also planned for 2026.

## Funding rounds

- Seed, Oct 25, 2023, $3M — Everywhere Ventures, Midnight Venture Partners, Freedom Trail Capital

## Investors

- Everywhere Ventures (https://capitalatlas.ai/funds/everywhere-ventures) — Seed
- Midnight Venture Partners (https://capitalatlas.ai/funds/midnight-venture-partners) — Seed
- Freedom Trail Capital (https://capitalatlas.ai/funds/freedom-trail-capital) — Seed