# Odore

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/odore

- Industry: Consumer Services
- Headquarters: Manchester, UK
- Website: www.odore.com
- Total disclosed funding: $7M
- Latest round: Seed (Jun 23, 2023)
- Investors on record: 4

## About

Based in London, UK, and founded in 2018, Odore Limited is a developer of an all-in-one digital product sampling platform for all types of campaigns. The company was founded by Armaan Mehta and Karan Gupta.

Odore Limited helps to get the samples out the door fast. The platform is able to create a reliable, flexible sampling program and build better customer relationships. Unlock the true value of the data and gather in-depth insights from every customer interaction. Use this data to predict campaign outcomes, build a better picture of customer behavior and drive long-term customer loyalty.

In the past 12 months, the business witnessed a whopping 401% increase in revenue.

## Funding rounds

- Seed, Jun 23, 2023, $4.8M — Fuel Ventures
- Seed, Dec 13, 2021, $1.4M — SFC Capital, Blackfinch Ventures
- Seed, Jan 28, 2021, $0.8M — SFC Capital, Concept Ventures

## Investors

- SFC Capital (https://capitalatlas.ai/funds/sfc-capital) — Seed
- Concept Ventures — Seed
- Blackfinch Ventures (https://capitalatlas.ai/funds/blackfinch-ventures) — Seed
- Fuel Ventures (https://capitalatlas.ai/funds/fuel-ventures) — Seed